How To Be Confident On Camera for Social Media Marketing

In this video, Angela and Scott talk about having confidence on camera, and share some of their experiences and tips for your own social media marketing videos.

Video Transcription

ANGELA: Hey, Angela here from Blue Lizard Productions. I’m with Scott.

SCOTT: Hey, how’s it going?

ANGELA: And we are live. Last week we went live at 8:45 in the morning, and we said we were going to try some different times, so that’s what we’re doing. We’re here at 3:45 and we’re hoping that a few of you will join us, because today we’re talking about…

SCOTT: Being confident on camera.

ANGELA: Yeah.

SCOTT: Did you want to start?

ANGELA: Well, sure, I can start. Maybe – what you doing? What you doing, Scott?

SCOTT: I’m reframing. I’m just making sure it’s balanced.

ANGELA: You’re messing us up. Let’s wait for a couple minutes, see if anyone comes in before we get into the meat and potatoes of it. I’ll mention it again later, but one of the things we have talked about in the past is actors and how they get confident. So I want to talk about that later, and I think people are going to learn a little bit about you when we talk about that.

SCOTT: We’ll wait a couple more minutes to see if a few more people jump in. While we’re waiting, one thing I want to mention is that we’re going live today at 3:45, so we gave ourselves a little more time today to prepare. For me, we’re going to talk about this in a bit, but I always like to have a couple notes. She likes to wing it; I always have a couple notes to keep me on track, which helps with my confidence. We’ll talk about that a bit more.

But we gave ourselves a little extra time to get ready, and everything was ready to go, and we actually had 60 seconds left. So we were able to stop, take a deep breath, and relax before we went to go live.

I find if you have a very particular time that you want to go live and you say you’re going to go live, I think it’s really important that you actually do that. So give yourself some time. We’re getting better at it, slowly. We’re making sure that we’re totally prepared.

ANGELA: You know what I want to start doing? Next week when we go live, I’m going to have a theme song of the day. I’m just going to play that for the first two minutes. It won’t have any foul language, I promise.

SCOTT: And you would talk over it?

ANGELA: No, maybe I’ll just, I don’t know –

SCOTT: Yeah, but that gets into what you talked about last week, where you’re just killing time.

ANGELA: That’s true. Yeah, I don’t want to kill time. But if I danced or sang along, that would be entertaining.

SCOTT: Yes, that would be entertaining.

ANGELA: But then my sister would make fun of me for the rest of my life.

SCOTT: Yes.

ANGELA: Yeah.

SCOTT: Last week’s video was 20 minutes – I think it was 22 minutes, which is about the length of a television show. Although I thought the content was pretty good and a lot of people liked the content that we put together – the microphone’s not plugged in. See? This is what happens.

ANGELA: Interesting.

SCOTT: It’s just regular audio. Should I try to plug the mic back in?

ANGELA: I think we go with it.

SCOTT: Yeah? Okay. So last time it was 22 minutes, which I felt was a little too long. I think definitely getting over the 10-minute mark is important, but 22 minutes might’ve been a little excessive.

On that note, we’re already like 3 minutes in, and we want to probably start talking about being confident on camera, what kind of pointers and tips we can share with you guys to help you with your confidence on camera.

ANGELA: Yeah, for sure. Do you want to start, or do you want me to start?

SCOTT: You go ahead.

ANGELA: Well, you know where I want to go. One thing people don’t know about you, or most people don’t know about you unless they know you really well, is you actually went to school for musical theater. The other thing people might not know about you unless they know you really well is you actually don’t like being in the spotlight.

I thought that was really interesting that you went to school for music theater – and you did a lot of theater as a child and growing up, and you were at the center of attention – you went to school for music theater, and then you hated being in the spotlight. That’s kind of what drove you to go from in front of the camera or on the stage to behind the camera.

But how do you have that anxiety and feeling of not wanting to be in front of the camera, yet be in a position where you are in the spotlight? How did you get over that? Because you didn’t love it. You weren’t like “Attention, me! Yay!”

SCOTT: You mean now, or then?

ANGELA: I guess then.

SCOTT: I’m actually really not too sure. I actually don’t really know how to answer that question. I really enjoyed what I did when I used to do it, like in high school with the high school musicals. I liked being part of that, and I think I liked the attention. I think I liked being on stage and people being like “Oh yeah, Scott is on stage.” I think I liked the attention. I liked being part of an artistic team.

That’s what I really love about the film business, too, just being part of a creative process. No matter what it was – the role I fulfilled in the beginning was as a performer, and then I fell into more of a technical role that was still creative. But what got me out on the stage each time –

ANGELA: Because you had anxiety.

SCOTT: Yeah, I did. Absolutely. I wouldn’t call it anxiety; I would call it nervousness. I know we spoke earlier a bit about this, and that’s nervous energy. I think it’s normal to have nervous energy. Sometimes even the biggest stars and celebrities are nervous, but they don’t let it affect their performance. They’ve learned how to channel their nervous energy into a different way that helps their performance as opposed to affecting it negatively.

ANGELA: Or stopping them in their tracks.

SCOTT: Yeah.

ANGELA: So what things did you do to prepare? I can do live videos and that’s not a problem, and I think that’s true for a lot of people. I actually hear that from a lot of people. When you’re live, you’d think that’s when you have the most nervous energy or anxiety or fear because it’s out there. This is out there; we can’t stop – well, we can, but we can’t take it away. We can delete it, but whoever’s here – and thank you for the three people that are joining us for right now – but whoever’s here, they can’t un-see or un-hear what we’ve said.

Yet I have less nervousness about this than when I’m standing up with camera and lights and I have to do my marketing video. That’s where my nervous energy comes from. And I hear that from other people, actually.

So what are some of the things that we can do to help maybe minimize that nervous energy? What did you do that worked?

SCOTT: You want to talk about me as a performer? I definitely want to give the people who are watching some tips on their marketing videos. This is the thing – and again, we talked about this before – when you talk about performance, whether it’s on camera or on stage, when you talk about performance quite often those actors are pretending to be someone that they’re not.

Whereas what’s really important – it’s one of my key takeaways here, and I’m just going to share it with you now: one of the biggest keys to looking confident on camera is truly being yourself, being who you are. If you’re trying to pretend to be someone that you’re not on camera, that’s going to come through and that’s going to affect your performance.

Which is why I don’t want to dwell too much on my background as an actor or a stage performer when I was younger, because although there is some relevance to it, I don’t really see how it’s going to benefit the small business owners out there.

ANGELA: Fair enough.

SCOTT: It’s just different. It’s very, very different. There’s people out there who can look confident and be believable that are professional actors, and that’s not what we’re dealing with.

ANGELA: No. So what tips do you have?

SCOTT: I’ve tried to narrow it down to a few tips. This is definitely one of them for me. It’s different for everyone else. This is probably backwards in your screen. Sometimes I blank out. I’m talking and I’m like “I have no idea what I was going to say next,” so I always just jot down a few notes. I’m talking like three or four. I’ve got I think six here, but I’ve crossed some out that aren’t as important.

But definitely when you’re doing your live videos or even when you’re doing your prerecorded videos, just jotting down a few notes to keep you on track of where you’ve got to go, or maybe you need to mention something. So one of my big tips is definitely jotting down a few notes.

Another, and I think this is one of the biggest ones for on-camera confidence, is experience and practice. Just getting your camera out, whether you’re doing live videos or you’re putting videos out there now. Even just doing it for yourself, like recording a video and then playing it back – I think that’s really critical.

I know it’s painful for a lot of us to play a video back and watch and pick ourselves apart and be very, very critical, but there’s things you’re going to notice about your performance, like – and I do this a lot – fillers. Vocal fillers, ums, ahs. You may see a lot of those. Some people don’t do it; I do it. So when you play it back, recognize those and know that that’s an area that you need to work on.

Also eyes, looking at your eyes. Where are your eyes looking? It’s really important. This for me helps my performance as well. Were your eyes looking right into that tiny little lens on your cellphone? That’s like direct eye contact with your audience, which means I’m focused on you, which means it takes a lot of pressure off of me. Now, if my eyes are looking at myself – now I’m looking at myself in my smartphone –

ANGELA: Me too.

SCOTT: Now I’m very aware of myself, and my glasses, and there’s a bit of shine on my face. So now I’m trying to speak, but I’m constantly being thrown off by criticizing myself, like how I look. That’s definitely not what you want. So look right into the lens, focus on your target audience, and that will really help your performance for sure, as far as feeling more confident.

ANGELA: And being less distracted. When you’re less distracted and more focused, you’re more confident. You’re exactly right. You hit it on the head. When you venture over to this side of the screen where we are versus being in the lens, it’s kind of like the difference between talking to someone eye-to-eye and talking to someone with a mirror behind them and worrying about how your hair looks, right? But keeping that focus on the lens prevents you from being distracted as well, from that one little thing that you notice about yourself. So keeping your eye on the lens I think is a really good point too.

SCOTT: Those are a couple of the biggest ones that I wanted to share.

ANGELA: Can I share one?

SCOTT: Yeah, absolutely.

ANGELA: I think one thing about confidence on camera – and you said be yourself; I think one of the other things – whether it’s a live video or a marketing video, I think it’s true for both – is to really just be who you are, be true to yourself, and don’t go on there with these big expectations of maybe talking someone into buying your product or service.

Give value and be helpful, because that resonates with you. Being helpful and sharing value and having that – how can I put it? – having that feeling that I may have just helped someone gives you more confidence than that short-term “someone is buying my product now” or “someone is buying my service.”

Having the information that you’re sharing be really valuable and having that connect with your heart and soul and knowing that you’re there for more than just selling a product, that you have true value that people can benefit from even if they’re not paying you – I think that will help. That always helps me. When I’m sharing information that’s helping someone else, I always feel really good about it. And when I feel really good about it, it gives me confidence.

SCOTT: Yeah, absolutely.

ANGELA: Actually, Karen Clark is a great example of that. Feeling good and then being able to present really polished and positively, because there’s such a connection.

SCOTT: Yeah. We worked with Karen yesterday and shot some videos with Karen. That just reminded me of something else: mindset. First and foremost, before you even get into anything – and I probably didn’t do a very good job of that today, because there’s a couple little mistakes that I made – I think one of them, too, is having a positive, good mindset before you hit record. Thinking about how good the performance is going to be and how you’re going to be able to help your target audience out there.

I think having a good mindset before you actually do your live video, or even your prerecorded videos, is key. That’ll definitely help with your confidence. I bet you my confidence would probably be even better today if I had done that.

ANGELA: Yeah. Anything else? We’re getting in 10 minutes. We need to wrap up.

SCOTT: Yeah, 15 minutes. I wanted to share one other quick, short thing that I found on the internet that I thought was interesting. James Wedmore, who’s certainly one of the pioneers in online video – he’s done a lot of great work, lot of great training programs – he shared something that I found very interesting. I should’ve set this up a different way.

There’s a lot of you out there that are going to say “I can’t do videos or I don’t want to do videos because I’m an introvert.” So you just write it off and you say “that’s not my thing; I’m an introvert.”

But the interesting thing is – and James said this – all the YouTube stars and everyone that’s online, he said he’d pretty much bet money that 75% of them are introverts, and not extroverts. He had an interesting thing that he said, and this is what I wanted to share with you before we wrap up.

What’s really interesting about extroverts is quite often, extroverts need to be in front of a group of people to get energy from them by nodding heads or clapping or yelling. Extroverts feed off of that energy, and that’s what helps their confidence and their performance. Quite often, when you take an extrovert and you point a camera at him and you put a light on him, quite often they freeze in front of the camera. And I’ve seen it as a professional producer. Angela’s seen it as well.

ANGELA: Yeah, me too.

SCOTT: It’s just a really interesting point. That’s just for all you out there who say “I’m an introvert, I’m not going to do it.” I’m actually an introvert. I know a lot of you won’t necessarily believe that, but the thought of getting up on a stage – like when we go down on vacation and they drag people onstage and do fun things and make fun of them and stuff, I’m hiding at the back of the room. I’m an introvert.

Anyway, I just wanted to share that because I don’t buy it from any of you. You say you’re an introvert; that doesn’t mean you can’t be doing videos. Actually, you could probably be doing a very good job of videos because you can be very, very focused on the message that you want to share with people.

And if you have an important message to share with people, why wouldn’t you do it? I think video is really, really important. Whether you’re shooting them yourself or you’re working with a professional producer, it’s really important you start doing videos, whether you’re an introvert or not.

ANGELA: Okay, let’s just sum up some points. Being prepared will help you have confidence. Practice will help you have confidence. Looking into the lens and not looking at yourself, that will help you be less critical and have more confidence. Feeling good – thank you, Karen Clark. Again, her whole thing, she does the Feel Good Guide. Feeling good and being in the right mindset will give you confidence.

And not listening to the stories your head is telling you about being an introvert or “video is not for me” or “video doesn’t work.” Who cares? You’ve got to do it. You’ve got to get out there. The perfect way to start is just hitting record on your camera. We’re not talking about doing Facebook Live; we’re just talking about having confidence to do video.

So hitting record, sharing a message. You don’t have to put it out there. Just watch it back, and when you’re ready, put it out there. And when you’re ready, share it with us. We want to see your videos. We want to know what you think about what gives you confidence or what keeps you away from doing video. So like, comment, share this post if you found it helpful or interesting. We want to hear from you.

And if you have ideas on other videos that you want us to do, or our live video next week, post it here. If you have questions, we will absolutely answer you.

SCOTT: Yeah, absolutely. That all you got today?

ANGELA: That’s all I have.

SCOTT: All right, so what did we do there? 15 minutes, getting better. Maybe the next one will be 11-12 minutes. But 15 minutes is good; we hit over the 10-minute mark. Those of you who watched the video last week, Facebook Live, try to get to that 10-minute mark if your goal is to try to get some engagement or viewership online.

Anyway, that’s all I’ve got today. You good?

ANGELA: Thanks for watching. Until next week, bye-bye!