Social Media and Beyond

In this Facebook Live video we go over the other places you should be posting your videos, outside of the most popular social media channels, like Facebook, Instagram, Twitter and YouTube.

Transcription

ANGELA: We’re live.

SCOTT: Yes, we are.

ANGELA: And we actually have a good connection today. The last two times when we started, the connection was a little weak, but we’ve got a good connection today.

SCOTT: That’s true.

ANGELA: Yeah. So, we are here live. I’m Angela, this is Scott and we want to talk about your video. Once you have it done, where are you going to post it? I mean, there’s the obvious places, but we want to talk maybe about some less obvious places today. Right?

SCOTT: Yes. Absolutely.

ANGELA: Cool. We’re going to wait for a couple people to come on. If you have any ideas, as well, as we’re going through this … I see we’ve got someone joining us today … give us a thumbs up when you get on and we can give you a shout out if you want, or if you want to stay on the down low, you can just be quiet. That’s okay too. You don’t have to do that.

SCOTT: Yeah.

ANGELA: We had a conversation about that last week.

SCOTT: Yeah, we did a presentation … I can’t remember where we were. I think it was in … was it in Stratford?

ANGELA: London.

SCOTT: Was it in London?

ANGELA: Stratford? Hey Esmee.

SCOTT: No, it was Mompreneur, the Mompreneur event in Guelph.

ANGELA: Oh, right. Yeah.

SCOTT: And someone said that … yeah, hey Esmee. Someone at that event had said to us that, “Do you call people out when they show up and you see them log into the room or log in, do you say hey?” And sometimes they’ll feel like they’re being singled out and then they just disappear.

ANGELA: They leave. Oh, hi Amanda. Hi Lisa. Welcome, both of you. Hopefully you don’t disappear because I’ve said hi.

SCOTT: Anyway, my personal take on that is probably not likely your target audience. I wouldn’t worry too much about it, or they’re just sort of checking in and maybe they’re too busy. I really wouldn’t worry about it. It’s kind of like people on your email list. When people unsubscribe to your email list, don’t feel bad about it. I wouldn’t worry about it. They’re not your target audience.

ANGELA: Mm-hmm (affirmative).

SCOTT: And that’s okay to let those people go and just not worry too much about it.

Anyway so for everyone who’s tuning in today, we’re talking about where can you share your videos because a lot of people that we’ve seen online, they just pick on channel and that’s where they share their videos, which is mainly Facebook …

ANGELA: Mm-hmm (affirmative).

SCOTT: … for most people.

ANGELA: Guilty.

SCOTT: Yeah. And I mean, there’s so many other places that you can share your video, even within Facebook itself. There’s so many places you can-

ANGELA: Yeah.

SCOTT: … you can share your video. But while we’re waiting for a few more people to see if they come online, I want to make sure everyone understands the difference between a native video and a video link. So, if you back not too long ago and I think … good question, Lisa. I think we should be doing both, but Angela and I do a tricky thing and we’ll tell you about that in a minute.

ANGELA: Yeah, we’ll share that with you.

SCOTT: What was I talking about?

ANGELA: Native. Native versus links.

SCOTT: Native versus links. So, if you go not too long ago, the way people shared videos on Facebook before you could upload a native video directly to Facebook, was you’d upload your video to YouTube and then you would get from YouTube, the link and then you would just post the link in Facebook and then, Facebook would sort of put like a … what do you call it? A thumbnail or a key frame up and it would let the video play right inside, but we definitely … as marketers, we definitely don’t want to be doing that. We want to upload native videos. We want to take the video and actually give the video to Facebook. We don’t want to give them a link to YouTube. They don’t want that. They don’t people leaving and all that information going to Google, who owns YouTube. Facebook wants that information. So, it’s critical.

So, native video platforms are Facebook, Twitter is a native video platform, Instagram has native video and … well, YouTube is a native video platform as well. But if you’re posting videos on Pinterest, LinkedIn, Reddit, some of those other platforms, those are links. So, you’re posting a link to either a YouTube video, like, that’s the best way to do it, is to use YouTube or Vimeo or some of the other video hosting platforms.

But I’m going to address Lisa’s question really quickly. I mean, you could be and should be I think, doing both. Some people like to read and some people like to watch video. There’s been a real trend online lately that people prefer to watch videos. So, you’re going to reach more people with your video than with your blog. But you know, I still like to read and you know, I think it’s good to be doing both. You can almost pick the same topic. You could do a video and then do a blog post because it’s going to be different. I mean, the medium is different, so the information is going to come at people differently.

But something Ang and I do, because you want the search engine optimization benefit of a blog because the spiders crawl your website and they get all the words and information and then, they know to direct people to your site. One way you can do it, is get your videos transcribed by someone where they’ll watch your videos and they’ll transcribe it. And then, you just copy and paste that transcription right into your website. Put your video up top and then, you put the transcription right below it so then, people, when they go to your website or your blog, they can watch your video or they can actually read the transcription of what you said. There’s a lot of ways to get those transcriptions done and we can share that with you if we’ve got time.

ANGELA: I mean, we use Fiverr.com.

SCOTT: Yeah.

ANGELA: … clear about that. We use Fiverr.com to transcribe our videos. So, it’s five US dollars. Typically, I think it ends up being about seven Canadian after their little service fee, but we send them our video, especially if it’s a short video. I think it’s a bit more if it’s a bit longer, maybe 10 or 15 bucks. But-

SCOTT: If you go to … if you get some time today, if you go to videopowerup.com, you’ll see these videos too. These live videos are also posted right inside our blog. Really cool how you can do that. I embed my Facebook live videos. I don’t download the video and then, re-upload to another service and then post it there, I actually grab an embed code from Facebook of my live video, put it on my blog and then, hire someone from Fiverr to transcribe it and then, I copy and paste that information below. So, if you get a chance, go to videopowerup.com and check out some of those posts and it’s really, really easy to do and you get all the benefit of SCO.

ANGELA: Yeah. I just want to make one comment about that, about transcribing your video. We just do it … we just have it transcribed verbatim. So, you’ll see our videos and when we stumble or if we mis-say something, they might catch that in the transcription, which is fine for us. We don’t mind. But if you are looking to use that transcription and submit it to other places as a guest blogger, you might want to get it transcribed and then just kind of clean it up before you submit it, because-

SCOTT: Like, turn it more into a blog post?

ANGELA: Turn it more into a blog post.

SCOTT: And again, you could hire someone on Fiverr to do that.

ANGELA: Yeah.

SCOTT: You know, what is the other service company? I can’t remember-

ANGELA: Upwork?

SCOTT: Upwork is kind of like the next step up. If you go to Upwork.com, they’re just a little bit more professional. You’ve got to pay more money, but those people can take that information from that video and just repurpose it and turn it into more of an essay, or a blog post.

ANGELA: The one thing that I wanted to mention, and I think we’re going to get off of social media and talk about other places that you can share your video to get more engagement. But I want to stay on social media for a little bit.

SCOTT: Yeah, we should cover that.

ANGELA: So, there are multiple types of videos. Like, as far as general terms. For me, there is your … we have a term that we learned from a great company called Make Your Mark. Is your marketing whiskers or is it cheese? So, is your marketing chasing people down, trying to get their attention, have you go to them? Or is your marketing kind of sizzling in the background, so scrumptious that people are coming to you for information? So, those cheese marketing videos, I think can be really great because they’re not sales videos. So, we’ve got these marketing videos that is free, valuable content that is sharable. Right? So, you’re not trying to sell your product or service. What you’re really trying to do is establish yourself as the expert, get some exposure for yourself and your business. So, those videos are great because you can share them in groups, in different platforms, different pages, when someone brings up your topic.

So for example, let’s just say if you are a fitness instructor, or wellness instructor and you have a program and maybe you’re an expert on fitness. So, you’re not plugging your program, you’re going in maybe a wedding website and when someone says, “I need to lose 10 more pounds before my wedding,” you give them a tip. One of your video tips. So, looking at different groups that are related to your business, whatever your business is and making sure you’re engaging in those groups and giving them valuable information and sharing your videos there. So, that’s what I wanted to talk about, is sharing those videos, which is those valuable little two minute nuggets of information in different groups that relative and relevant to your business and helping people.

SCOTT: Yeah, I think I somewhat agree with you. I think it’s important to know what videos that you’re sharing out there. But there is other videos, like Ang said, sales videos and I thought we were going to talk a bit about that as well today.

ANGELA: Yeah.

SCOTT: With sales videos, obviously a sales video, that you shoot on your mobile phone could be embedded in a landing page. I mean, that’s where you would put it. If you had a landing page sort of somewhere on your site, that’s where a sales video would go. Somewhere on your website where you could post testimonial videos. So, how do you get those videos there? Well, those videos go up on YouTube and then, you get those embed links and then you can embed them in your website. We’ve talked a little bit about testimonial videos before, but that’s a conversion tool that’s further down your sales funnel. If you get people who are interested, do I want to buy? Do I trust these people? You know, when they start doing more research, if they come across your testimonial videos, that’s a conversion tool and it works extremely well.

ANGELA: Yep. Your about me video …

SCOTT: About me video, I think is great … we still need to do our about me video. Put it on our new website. We’re still developing our website, but it’s getting there.

So, yeah. Social media, I mean obviously it’s a no brainer. That’s where you want your videos to be posted, that’s where people are engaging. I mean, Facebook, Twitter. If your target audience is on Instagram, you definitely want to have your less than 60 second videos on Instagram and YouTube, so you can share that link. We didn’t really touch on it yet, but you know, Ang and I hammer this all the time. You really need to know your target audience.

Where is your target audience is hanging out? If they’re hanging out on Facebook, that’s where your video should go. If it’s Facebook and LinkedIn, both those places. If it’s Facebook and Twitter, those two places. All three, then all those places. Instagram you know, skews a little bit younger. If that’s your target audience, that’s where you want to be and just don’t not post videos on Instagram and say, “Oh yeah, my target isn’t on Instagram.” Do you know that? Have you done your research? Because maybe they are and maybe you’re missing out on a huge opportunity and you could be doing these 60 second videos for your target audience and really start drawing some of those people in. Don’t assume that your target audience  isn’t somewhere until you go and check it out and do some research.

ANGELA: Mm-hmm (affirmative).

SCOTT: We’re definitely going to look into LinkedIn. It’s not something that we’ve done in the past, but we’re going to look into doing less than 60 second videos, little tid bits of a video and we’re just going to test it and see, hey is our target audience there? Are they hanging out there? And if so, we’re going to try and bring them into our sales FOP.

ANGELA: Yeah. So, where else can you share your video? What about your email campaigns? Do you have a CRM? Or do you have valuable information that you can share via video and sending them to your list? That’s a place where people should be sharing their videos for sure.

SCOTT: Yeah. No, absolutely. I think once you get some content, once you’ve got … say you’ve got 10 videos, like valuable information then it’s like a bit of a journey where you can walk people through some tips about whatever it is you do. Like, I know Amanda’s online. But being a travel agent, maybe there’s a series of important tips about … I don’t even know, like, going and traveling to South American or traveling south of the border. I don’t know. But if you have a series of those, there’s no reason you can’t incorporate that into an email marketing campaign. You know, maybe you’ve already posted those videos on social media three months ago, but then automate it through an email marketing campaign and deliver those videos again, to those new people who have just come into your funnel that may have not watched those videos the first time that they were published. That’s the beauty of evergreen videos, videos that are timeless. You can just keep using those videos.

ANGELA: Mm-hmm (affirmative). Yep.

What else?

SCOTT: Email signature. People used to do it a lot. We don’t see it so much anymore and you’ve got to be careful. You don’t want it to be too sales-y. You don’t want it to be too whiskers. But in your email signature at the bottom, you could have a link to your YouTube video. It could be one of the latest videos that you’ve posted online, a valuable one, and you could just keep changing it up. You can change it up weekly. There’s no reason why you can’t do that. People would actually think that’s pretty cool. If it’s a why video, or your about me video, then it could always just stay the same. Like, you know, in your signature, you click on the link, people get to see you and hear what you’re about and … audio stuff happening.

Does everyone hear us? Can everyone hear us okay? We’re testing out a new microphone today. So, that’s interesting. Let me know in the comments. I’m going to keep going, but let me know what’s going on with the audio because I am testing out a new microphone today.

But yeah, including … it’s crackling. Hang on.

ANGELA: Hold on.

“I can hear you, but there is a crackling noise.”

“Lots of crackle.”

Well, we don’t like crackle. Is that better? Is it still crackling? I guess maybe we should … is the crackling the microphone? Is it us?

“Just started a minute ago.”

SCOTT: Interesting. Well, we’ll keep our eye on that and …

ANGELA: Yep, it’s still happening. Yep, yep.

SCOTT: Okay. I’m going to unplug it. Anyway, I bought-

You should all be able to hear me better now. Probably not as clear. I’m testing this little guy here. It’s like a shotgun … it’s like a mini little shotgun. I’m sure you can still understand me, but this little guy cost me 80 bucks. I was just testing it out. It’s a directional shotgun mic and it plugs right into the side of your phone and it’s supposed to be very, very good. But clearly, not. This may be getting returned. I’m always testing out gear, especially affordable gear that people can access to. Less than a hundred dollars. This guy was less than 100 and it was supposed to be great.

Anyway, disappointing with that. So, I’m going to leave that there. I’m definitely not recommending  this product. But where I left off was email signatures and including a video in your email signature.

ANGELA: Yeah.

SCOTT: It’s another great way to get your video out there.

ANGELA: What about you guys? Do you have any ideas that we haven’t touched on and where you can share video, whether … I mean, inside or outside of social media that could get traction. What about other people’s blogs? Being a guest blogger, but using your video as a vlog. Has anyone had any experience with that? Because I can imagine … well I know, I’m in a group Mompreneurs, which Lisa and Amanda are both part of. But I remember there was a post some time ago, that GoDaddy was actually looking for content. So, certainly when people are reaching out saying, “We’re looking for guest bloggers,” sending your vlog transcribed could be an excellent way to get some great exposure on your video.

So, that’s another thing.

SCOTT: Yep.

ANGELA: Right? When people are asking for guest bloggers, ask them if you can send your vlog or your video marketing piece, as long as there’s valuable content in there again. That’s more of less sales and more content.

SCOTT: Mm-hmm (affirmative).

ANGELA: Yeah.

SCOTT: Anyway, that’s all we just wanted to touch on today. Some of the other places you can be sharing your video. Don’t get so locked into one thing and just all about Facebook. And Facebook is great, don’t get me wrong. You’ve got maximum engagement there. That’s likely where most of your target audience is hanging out. So, you definitely need to be on Facebook. But don’t exclude some of the other platforms, the other social media platforms and thinking about tother ways that you can use your video, like in your email signature, getting them embedded in your blog. It’s actually not as complicated  as you think that it is.

ANGELA: Lisa says, “I Got Pro is in Guelph and I did a blog for them.” So, are they a business organization, Lisa? So, they were reaching out looking for bloggers and you were able to submit? Is that what it was? There’s a bit of a lag, so I know it’ll take a second for her to respond. But again, business organizations, chambers of commerce. If there’s a chamber of commerce that you’re a member of, will they share your video? Doesn’t hurt to ask. Right?

SCOTT: Yep.

ANGELA: On their social media, or in their email campaigns.

… “I Got Pro is a franchise.” Yeah.

SCOTT: Cool.

ANGELA: And that’s the other thing. There’s lots of small business … they’re actually business themselves but they’re community-based businesses. So, Cambridge Now is one. Right? So there these online portals where they bring community  together. They love sharing content. So, sending them to them. So, Cambridge Now, I know there’s … I Got Pro. There’s another one. It’s a Cambridge small business marketing website. So, they help you market your business. They tell people when you’re online. So, things like that. Other organizations who are looking for valuable content to try to get people to their websites and I know there’s lots of those little ones around.

SCOTT: Mm-hmm (affirmative). And Tessa just made a comment too, that she loves to share her member’s videos. And that’s great. You know, if you’ve got a good following and you have traveled people that will share your video, that’s great. But don’t be afraid to ask people, some of your fans, maybe they don’t know that your video got posted. You know, there’s nothing wrong with asking people to share your video. If you’ve got a couple key people that support you, you support them, ask them to share your video or comment on them, which is even better, is getting some real engagement on the video post. So, don’t be afraid to ask people to help you out. Those that are sort of in your inner circle, and people that you help and they help you.

Yeah.

ANGELA: Yes, Tessa. Tessa … and I was just going to say that. So, for example, I’m using Mompreneur again, but if you’re part of an organization and you reach out and you say, “Hey, can you share my video,” and they don’t answer you right away are they don’t share your video, don’t think that’s a no. It could’ve just been an honest to goodness oversight. Maybe they just didn’t see your video, or maybe the message … or video is there and you’re expecting them to share. Always reach out and ask and if they don’t say no, that doesn’t mean no. Reach out and ask again later. That’s okay too because people miss things and not that I’m saying Tessa’s missed something, but as an example. Right?

Like, if you sent your video and asked someone to share it, you know some people will. Some people won’t. Don’t take it personally. But asking people to share and if they don’t say, “No, I can’t,” then ask them again. And yeah, Tessa says yeah. Ask again and again. Unless they say no, it’s just people are busy in their lives, especially on social media. Think about how fast we’re scrolling and messages are coming at as sometimes.

SCOTT: Mm-hmm (affirmative).

ANGELA: So, you know, share your video and ask other people to share if you’re part of organizations, ask them to share it. Or if it’s allowed, just post, especially if it’s valuable information. I know I keep saying that word.

SCOTT: Mm-hmm (affirmative).

ANGELA: But I believe in that. I believe in that value and sharing your expertise with people because how are they going to know you’re an expert if they don’t know.

SCOTT: Absolutely. And Lisa, “How do you know if you’re hitting your target audience?” How you really hit your target audience is what you do with your videos afterwards, as far as boosting your videos. So, if people already like your page, some of those people … I think it’s five percent now. When you post that video, maybe five percent of those people are going to see your page, so hopefully the people who like your page are your target audience. But where you really can hit your target audience is with boosting your videos, which now I’m talking specifically about Facebook. But if you post a video, there’s the boost button. Ang and I talk abut it a lot. When you hit that boost button, you can then hone in on your target audience geographically, age, sex, income, did it behave like the children of senior citizens? You might even be able to narrow it down.

I talk about this all the time, it’s creepy how specific you can get about your target audience. So, as far as targeting your audience, that really comes down to the Facebook ad. When you do a video, just throw five bucks at it. That’s what I do. Five dollars and then make sure that video’s going out to your target audience and you’ll see the options when you get in there.

We’re probably going to do a more detailed video on this at some point. But you’ve kind of got two options, you can boost your video to people who like your page and their friends and then, inside that you can say, you know, this age, this sex, live in this area, and you can really target it that way. Or you can target people outside of the people that like your page. More cold leads and that same thing, geographic, age, income, all those things and boost your video to those people. But your videos have to be good, I believe , because you’re going after cold leads now. They need to be around two minutes and within the first 10 seconds, you’ve got to tell them what the video’s about and that it’s free value and make sure you’re targeting the right people. Here’s my message and I’m providing a solution to a paying point for you, you, the target audience, who I targeted, those things gotta match.

If you do that, you should get some engagement and some positive results, but this type of marketing also takes time. You can’t just boost a video like that and be like, “Oh, it didn’t work.” You know, it takes time. People need to see, “Oh, there’s that person again and they’re talking about senior citizens,” again, I don’t know a ton about your industry, but by the third time they may have been like, “Well, at least it really seems like she knows what she’s talking about with taking my parents and taking care of them.” And they’ll start paying attention to your videos. Then they’ll click on the link to Companion Homecare, is that the business?

Lisa, I’m sorry. I think it’s Companion Homecare.

ANGELA: Enriched.

SCOTT: Enriched Companion Homecare.

ANGELA: Well, actually that’s changing. So, I don’t even want to say that.

SCOTT: Okay. So, we won’t even talk about that. But my point is that when you’re posting on your business page, your business  name’s there, people then click on that link, they get more information on your business. They might like your page, now they’re further down your sales funnel and then, if you have some sort of free offering you get their email, they get on your list and then, that’s how they move down your sales funnel. But what we’re always talking about is the top of your sales funnel. How do you get new people in? How do get them further down? And it’s with free valuable content.

ANGELA: Yeah. Absolutely. Making sure you’re the expert.

So, thank you so much everybody for joining us today and if there’s something that you want to know more about for video marketing, post it here. Ask a question. We’ll be sure to respond and maybe we’ll even do our next live video about that. And our next live video is next Tuesday, but we’re going to be at the beach. So, if we have service …

SCOTT: We may try and go live.

ANGELA: Yeah. But I won’t be in a bikini. I’m not doing that.

SCOTT: And if we can’t, we’ll do a prerecorded video. But we will post a video at 10:00 AM and I might have a drink in my hand.

ANGELA: Maybe.

SCOTT: And I’m going to be returning this, but I’ll let you all know how this works out. I’m really disappointed. I was really looking forward to this working out well for us.

ANGELA: Yeah. That’s too bad.

SCOTT: Alright.

ANGELA: Thanks everyone. Take care. Comment below if you have questions. Ask them, we will answer and hopefully we will see you next week. Have a great Tuesday.

SCOTT: Thanks for tuning in.

ANGELA: Bye.