Your “Why” is what makes you unique, and could be the big differentiation between you and your competition. There’s a really easy simple process to follow to get to your why and I’d like to help you through that! I’ve helped hundreds of entrepreneurs discover and capture their “Why” on video. If you have seen others share why they do what they do and wonder how to get that WHOLE story into a 2 minute succinct message, join me.
Welcome, good Tuesday morning. Angela here from Blue Lizard Productions, and I’m live, all by myself. All by myself, without Scott. He is hiking the West Coast Trail. So I’m going to wait a couple minutes for some people to come in, but I’m pretty excited about my topic today, and I hope you can join me, because I would love to help anyone who’s on today discover their “why” story. Now, I’m not going to go so deep to get to the bottom of your “why”; that’s something that you need to do on your own, but I can help you put it in … Package it in a nice two-minute story, 200 to 300 words that you can either use in a blog, on your website, or create your own video.
So, like I said, I’m going to wait for a few people to come in, because I think it’s really important to delve into people’s stories, and as people are coming, I would like to know, since I’m here by myself today, and Scott wasn’t here to do all the technical work … I really take him for granted. He sets everything up, he does the camera, the lights, and so I used my handy-dandy checklist that, if anyone wants, I can send you a copy of, and did it all myself. So I see I’ve got a couple people here today. Hello. Can you just give a thumbs-up if my audio is good? And maybe two thumbs up if the video is good and the audio is good, and then I know that I did everything right all by myself, without Scott. So, wait for that. I want to know, how is everyone doing? Are you enjoying this beautiful late-season summer weather? It’s … I love it. I’m a summer person, so I love this weather. I know some people don’t like the summer, it’s too hot, but I personally love it.
Hi Darlene, thank you for joining. So excited to have Darlene here, and I’m going to test something today, I’m not sure if it’s going to work or not, but Darlene Butts, for anyone who doesn’t know her, is a best-selling author. She traveled Canada this past summer, and is still in the midst of writing 150 Canadian stories, and she’s going to be here today, actually, to help with questions, because she is a writer, and she is an expert at writing. So I’ve got some tips about how to kind of create your “why” into a short story, but man, Darlene and I did a workshop this past spring, and she spent hours with a small group of people to go so far back, like as far back as they can remember to discover their “why,” and it was pretty insane. There was some emotions there, wasn’t there, Darlene? But it was a fantastic experience, and … Yeah.
So I’m just going to start by asking my viewers what your “why” is. Have you discovered it? Are you having problems discovering it? Is your “why” maybe too deep? Is it something that you know exists, but you feel, perhaps, like it’s not something that you really want to go into, especially with your business? I hear that a lot, and I’m actually with you on that. I don’t think we need to go so far down … I think we need to discover it, but as far as the messaging for our business, I don’t know that we have to go that deep in sharing all the time. So I’m actually going to start with, if you’re going to create your “why,” and you’ve already gone deep, and you already kind of recognize why or how life has brought you from the beginning until today, doing what you do and doing what you love, I’m just going to talk technically for a minute about how to get that in a two-minute story. Because that’s the challenge, is taking a lifetime of experience and a lifetime of emotions and events, and putting that into two minutes, which is 200 to 300 words, so that it’s, I guess, consumable easily.
So the first part is a really quick introduction, and really, you just want to tell people who you are. You can tell them the name of your business, or not. It actually doesn’t really matter, if I can be so bold to say that, because your “why” is about you and how you serve your audience, and how that has brought you … You know, how the bridge has happened. So the first thing is an introduction, and it’s really quick, right? I’m Angela … I can say, “I’m Angela with Blue Lizard Productions,” or I can say, “I’m Angela, I’ve been helping entrepreneurs produce videos for the last 12 years.”
So your introduction is just really short, and the next part is … So your introduction is five seconds, that’s part one. Part two is going to be your backstory, and this is actually only going to be about 30 to 40 seconds. It’s going to be quite short, and it has to really resonate with your target audience, meaning … How can I put that? How does … You always have to think about your client first, and how you best serve them, and so how your backstory is going to relate. So your backstory is going to be about 30, 40 second max. That’s part two. Part three is going to be the bridge, so it’s going to be how it brought your backstory to how you currently serve clients, and it’s going to be 5, 10, 15 seconds at most. So, “By learning that thing in my life, it’s really helped me serve people now by doing this,” or “It’s really taught me how to be this, so I can really help people like this.” So that’s your bridge.
The third part is going to be all about your client, so it’s using … Again, using that experience in your life, and how you can solve a pain point or make the lives of your clients better, how you serve them best. And that’s going to be one minute, but it’s not about you, it’s about them, so you can’t talk about yourself and how great you are and all of that for one minute. In one minute, you’re going to talk about their pain, about their problem, and quickly how you solve it by using your past experience. So that’s part three, and then part four is the summary. It could be a call to action: “Thanks for watching. If you’d like more information on how I can help you, then get in contact with me.” And that’s really how easy it is to get your four parts together in your “why” story.
So, Darlene, I’m going to try something here. Bear with me one moment, everybody, while I touch my screen. Speaking of screens, while I’m touching my screen … No. While I’m touching my screen, Scott did an interesting video, I don’t know if any of you guys saw it last week, about a tip about creating videos, and it’s cleaning your lens, and I’ve actually seen this a lot this week. Do you ever film, and it’s just really … Not so much cloudy, but the light in your video is a little soft, and kind of is effervescing around where the light is supposed to be? That’s probably because you have a dirty lens, so make sure — and I did it today — before you film anything with your smartphone, just get a lens wipe and clean your lens. Especially women, we have a lot of stuff on our hands, makeup, food, I don’t know if we have food on our hands, but always clean your lens.
For the people who are joining me today, Denise, do you have any questions about your “why”? I know that you have changed careers. How has your “why” maintained in your career change? Do you have an answer for that? And Darlene, I was hoping to jump you in, but because I’m on my business page, it won’t let me add you into here. I’m going to try again. No, no, it won’t let me, so I’m going to try something, sorry, next time with you. But Darlene, what is your top tip for writing your “why,” especially that backstory? I know you taught that to the group of people. What is your number one tip for getting that backstory — and some of it can be quite emotional — into something that is consumable? I’d love to hear from you, and I know you’ve got to type this, but I’d love to hear from you.
And while we’re doing that, if you have any questions about how to do that, and you’re watching it on the replay, just post them here, and we’ll be sure to reply later. I think it’s interesting, because for any of you who know Colin Sprake of Make Your Mark Training, he actually does a three-day course, and in that three-day course, we look at what has happened in our lives that has made us so passionate about what we do, and it goes really, really quite deep. In fact, I think … I’m guessing maybe, at best, 10% of the people really go far down, as far as to publicly … I mean, we discover it, but to publicly talk about it. And that’s okay; I think for your business, that’s okay. But I wonder how far you’ve gone, how far back, how far deep you’ve gone, and then when you’re looking at sharing that in your “why” story, how many layers you want to kind of put back on. I’d love to hear about that.
Denise says, “I feel like I’ve come full circle, and have always helped clients with Disney vacations, and now I’m so fortunate to do it for a living.” So, Denise, what is your “why,” like your why why? I’d love to hear that from you, and I know we did … We actually did Denise’s “why” video when she was in something different, and I want to know how some of that still relates today. I’d love to hear that. So, awkward silence. That’s the one thing about live videos when you don’t have a huge amount of people on: there’s always that awkward silence. That’s okay. I’m going to just keep going. So, if you … What pain points? That’s the … Actually, that’s another great question. What pain points do you solve, Denise? Obviously, people need help, because booking any type of travel can be overwhelming sometimes. But what pain points do you really solve for a family? And I want you to kind of go one level deep in here from that.
Darlene has a tip here, and she said, “Your backstory is emotional, and it is the place you feel most vulnerable, which is sometimes hard to share. So how do you? You make that point a positive.” So her … I’m going to just click on this here, bear with me one second, “See more.” So Denise’s “why” as a financial advisor was the fact that after her father passed away, her mom didn’t know how to write a check, and because of that, she never wanted to be vulnerable because she didn’t know something, because she didn’t have a piece of information. So as an advisor, when she was a financial advisor, her passion was financial education, which was the huge differential. So was she selling the same product as everyone else in her company? Was she selling the same insurance options, investment options? Yes, but she was coming at it from a different perspective. So instead of selling a product or service, she was really connecting heart to heart with people, and that is a great “why.”
So, thanks so much for sharing that. Thanks so much, Denise, for … Denise. Darlene. I’ve got two Ds here today … For sharing that. And, you know, I don’t actually talk about my “why” a lot, and it’s something that I think everybody needs to have a certain comfort level with. I’ve always been an entrepreneur, I’ve always had an entrepreneurial mind, and since I was a kid, like, ask my grandma, I’d be like … My grandma had a farm, she had a vegetable farm, and my sister was always excited to help, and I liked helping too, but when I picked a bushel of beans, I was like, “Can I have 25 cents?”
So I always had this entrepreneurial mind. I don’t know if that was always a good thing, but … In my adulthood, I was a single mom, and being an entrepreneur was hard for me, because I spent a lot of time networking, and away from home, and trying to grow my business, and trying to meet as many people as I can to share what I did and why I did it. And, looking back on that, it’s no wonder that I’m in something like media and video production now, because I truly believe that video is the number-one way to share your message with as many people as possible through social media while you’re doing other things, while you’re spending time with your family and raising your kids.
And I’m not saying that networking isn’t important, but really, sharing your message through video in a way that’s real, authentic, and un-salesy is something I teach my clients, and it’s something that I share, and I’m so passionate about it because I know that to have a good business, and to grow a good business, you need clients, and some people need more than others, and it can be really stressful. We’ve got competition, we have our financial restraints, and second to none, I feel that video is the most economical and efficient way to share your message. So that is why I do what I do. You know, there are … Anyone with a smartphone, anyone with a DSLR can call themselves a videographer or video producer, and technically, do we do the same thing? Sure, but the difference is the “why.” So that’s my “why,” and I can go much deeper than that, but I don’t think I need to, and I certainly, I guess wouldn’t want to, because I feel like my passion in what I do really speaks for itself. So I’d like to hear other people’s “why.”
We’re going to actually sign off for today, and I want to thank everyone for coming. Before I sign off, I just want to review. If you know your “why,” and if you’ve got your “why” story, and if you’ve really gone deep back far to develop that, I want you to summarize it. So, again, think about your five-second intro, part one. Your backstory, part two, is 30 seconds. Your bridge to how that relates to what you do now is 15 seconds. The benefits or pain points you solve for your clients, again, that really make you unique, is a one-minute story — this isn’t about you; this is about them — and your call to action.
So I hope you found that helpful today, and I would love to hear your “why” stories. Please share with me. I actually … I don’t like to sell, you guys know this, and I don’t like to pitch, but Darlene and I are planning a day where we’re going to help you write and film your “why,” so if anyone is interested in getting some extra support and help there, all you have to do is put “interested” below, and I’ll send you a PM with more information as it comes, but … Thank you, thank you so much for joining me, and remember, Scott’s not here this week because he’s on the West Coast Trail — he loves to be in the outdoors — and I look forward to joining you next week with Scott again. So, take care, have a great day, have a great week, enjoy the weather, and we’ll see you soon.