5 Steps To Creating A $0 Budget Video Studio


Angela and Scott were live on the Video Power Up Facebook Page, where they shared their perspective.

Angela: Welcome to today’s Facebook Live here with Video Power Up. I am Angela.

Scott: And I’m Scott and we’re a little rusty today. It’s been, has it been two weeks? No, it’s been, yeah, it’s been two weeks. We were on vacation last week in sunny Curacao. The weather was amazing and we came back to the lovely weather here in Ontario.

Angela: What’s up with that? April, it’s mid April.

Scott: No, I know. But I mean I can’t complain. We were away and it was just not nice thing to come back to. I thought I was going to come back to spring but there’s no spring in sight and there’s lots of snow in the driveway. I actually refuse to shovel it. I’m waiting for it to melt. I am not shoveling my driveway.

Angela: I don’t think you’re the only one. I think some people are refusing to shovel their sidewalks too.

Scott: Yeah, yeah. We’re seeing a lot of that on our street. Buy anyway we’re back and we’re back doing our Facebook Live. We did take that week off, I think it’s important to take a little break every once and a while to recharge not just in your business but even with your videos, take a break from doing videos whether it’s a week or two weeks to sort of regroup and see where you’re at and come up with a plan to move forward. That’s why we like to break things up into seasons and we recommend 12 but you can do whatever you want really. Sort of an arbitrary number.

Scott: But today Ange picked the topic today and first I was like, okay, that interesting but actually really like it because one of the obstacles that people put in front of themselves for doing video is, well I’m not ready yet. I don’t have the light. I don’t have the camera. I don’t have a proper microphone and people have all these reasons and excuses that they’re not doing video. And those obstacles are really actually easy to overcome and I guess this is when you can introduce your topic today.

Scott: I’m using the agenda feature today with Be Live. I’m going to try this here.

Angela: Today we’re talking about five steps to create your video studio for zero dollars. And actually you might even notice that we look a little different today. That our framing is a little different than it normally is. Our background is a little different because but for the smartphone which I’ll get to in a minute, we’re kind of using these steps to do our video today. So if it looks a little different that’s why. That’s why we’re not in our normal studio where you see us, where we’ve got kind of a staged background. We normally use lights, we normally have a studio microphone because we have all that stuff. We’ve invested thousands of dollars because we are a video production company so we have all those things.

Angela: It’s funny because the number one reason people aren’t doing video is because they can’t afford it. So we’re going to eliminate that today and show you how to get a zero dollar video studio for you to film in. Is it perfect? Is it ideal? No. But is it good enough? Absolutely because I think it’s more important that you’re doing video than your videos are perfection. And we’ve always said that. Videos will never be perfect even as a video production company. We’ll do a video and Scott will go in and do editing on it. And then he’ll be like, oh I could just keep going. I just keep editing because there’s this need to be perfect and have everything perfect. Oh if I could just go re-shoot that one little thing again. There’s more important things than perfection for sure. I don’t even know if perfection exists.

Scott: It doesn’t. I don’t think so.

Angela: So if you’re here with us today, say hello. Tell us where you’re from too. We want to know where you guys are from. Are you from around our area? Are you from outside our area? Are you from outside our province? Outside the country? Say hello, tell us where you’re from and if you have something to add please do. Please add it because the more information we can share to help people the better.

Angela: So you ready?

Scott: Sure.

Angela: Ready? All right. The number one thing you need to do video is a camera. But you don’t need to get an expensive DSLR or broadcast camera or rent a camera for the day. If you have one of these, which is a phone, you have a camera. Right?

Scott: Yeah, no, absolutely. And the camera that’s, I talk about this all the time so I feel like I’m repeating myself but a lot of people don’t know this. They think they need to have a, people want to shoot a DSLR and they want to shoot on all these fancy cameras. You really don’t need to. You don’t need to buy that special camera that you keep seeing that you need to do Facebook Lives. You don’t need that. All you really need is your smartphone. It’s actually, it’s the best picture quality and audio quality you’re going to get for zero dollars which is absolutely amazing. You don’t need any special microphones. You don’t even need any special lighting. You can just, the camera that’s built right into your smartphone is absolutely fine.

Scott: This thing that I wanted to mention, Ange didn’t want to stray too far this way but there’s also webcams. There might be one built right into your computer already. So again, you have to spend zero dollars. It’s there. Now the quality on a webcam that’s built into a laptop isn’t as great but the audio is often quite good. So you do have two options there. Those are free options. And you wanted to say something about your smartphone if your smartphone isn’t very good, it’s older.

Angela: Want to back up. Scott mentioned your smartphone isn’t just for the camera, it’s for the audio as well. So we’re covering both of those topics in the smartphone. And if you, the one thing actually I hear and if you’re one of these people please do this. If your smartphone is really, really old, just go to your service provider or go to a new service provider and say, “What is the best zero dollar smartphone I can get?” And then you can upgrade your smartphone for zero dollars so you get the best picture and sound quality possible.

Scott: Yeah, absolutely. Some of the models that are out there whether it’s a Samsung or an iPhone, even to go back three years, the three previous models, that model that’s almost three years old now, it’s absolutely fine. Like the picture quality and the audio quality, they’re struggling right now to figure out what else can we add to our smartphone to try and make people buy new ones? But the phones that are three years old, they’re absolutely fine. The picture quality and the audio quality. We recommend sticking with a Samsung product or an Apple product but I’ve heard some good things about the Google Pixel, whatever it’s called. But absolutely, go to your cell phone wireless provider and see what zero dollar phones that you can upgrade to for free.

Angela: Okay, that covers number one your camera. So number two is stabilization. What is going on? There’s some noise happening here. Was that the theme to Star Wars?

Scott: No, close.

Angela: Are you embarrassed for me?

Scott: That was Indiana Jones and I just, I made one of the critical mistakes that you make. I did not put my phone in silent mode before we went live. I still make the mistake.

Angela: Go put it in now.

Scott: I’m going to go put it in now.

Angela: All right. So while he puts that in we’re going to talk about stabilization. And what is stabilization? It’s not having a shaky camera. That’s all it is. Now in our seminars and in our programs we actually give you ideas on how to get cheap tripods and cheap smartphone holders but today is talking about zero so what do you need to do? You just need set your phone somewhere. You just need to set it somewhere. If it’s on books, if it’s on a …

Scott: Number two’s not there.

Angela: Oh.

Scott: There it is.

Angela: I have number two there. So set your phone down on something so it’s really stable. Just lean it against something. So get your frame in so you’re nice and centered and then just leave it there and back up and do your video. So that is your zero dollar stabilization solution. Now that was pretty easy. Do you want to go to lighting? You do lighting.

Scott: Sure. Maybe I’ll try to do this right this time. So I’m turning off that. Like I said I’ve never used this agenda before. It is kind of neat. Cool feature, Be Live. Okay so for lighting, a lot of people, a lot of our members and our clients we set them up with studio lighting, affordable studio lighting. That’s a $100. Really reasonable price to get some studio lighting but again, you don’t need it to start doing videos. Quite often the natural light that you can get from a window is enough and for instance today again, we’re shooting at home, at our home office today.

Scott: I do have a studio light here but I am not using it today and I’m just going to turn around my camera here and you’ll see. So there’s my editing computer there but there’s just a window right here. That’s the only light that we’re using. And we’re facing that window. And yeah, so we’re facing that window so that light is just falling on our face. It’s a soft light. You don’t want to be in direct sunlight. But that’s all you really need to do is find a space where there’s some soft light coming from outside.

Angela: Is it perfect? No.

Scott: No, but it’s pretty good.

Angela: It is pretty good. And I have to say that if you’re using your smartphone and if you’re using a natural window, I find that especially the newer smartphones have like this like pretty cam feature that is already built in that happens that makes it look really nice too. So you get natural lighting I do find it is actually the best light for the look versus some studio lighting that can be a bit harsh. So I do actually like natural lighting too. I like the way it makes skin look is what I’m saying.

Scott: Some people try and solve the problem using like dark compexions.

Angela: Hi Kara. Kara tell us where you’re from. Love to know where you’re from. What lighting do you suggest for darker complexions?

Scott: I still recommend natural lighting. Daylight is best. Like soft daylight. If you have a real dark complexion then obviously you need to make sure there’s enough light there but I don’t know.

Angela: I follow a few people and they have very dark complexions. Lisa Nichols, oh my gosh, she’s from Atlanta, I can’t think of her name right now. Anyways, they use a lot of natural lighting. They use a lot. I know that in their lives I know that they’re using natural lighting because one of them does a lot of her lives in her car so I know she’s not using studio, studio lighting. So it’s all about getting that best angle. And I think sometimes it’s more about the camera than it is about the lighting. If you’re using a DSLR or something versus a smartphone that has these kind of, like he said they’re almost, I don’t want to say they’re built in filters but that’s what I’m going to say for lack of a better phrase because they’ve got, they’re not just smart phones, they’re smart cameras too. And so they adjust the lighting. So I would absolutely use natural lighting.

Scott: Yeah, and then when you get into artificial lighting as well, there’s the lights, like I said that we recommend but some people try and do their own thing or they buy a light online that they saw on Amazon, I’ve seen some of those ring lights and some of those aren’t actually that great at all because sometimes they’re not, their light isn’t soft enough.

Angela: They have like big bright, it really brightens them.

Scott: You get a hot spot. Not so much people with dark complexions but you might get a hot spot or some shine on the forehead. So you need to careful with some of those lights. People try and do the DIY thing and they’ll grab a lamp or they’ll put a lamp in front of them. We don’t want to get into it today but then you’re mixing colors because the color of the lamp is different than the color of daylight.

Angela: And your skin looks orangish.

Scott: So as far as zero dollar budget for lighting. The best is get yourself near a window with soft light.

Angela: Kara says, natural lighting creates a lot of shadows so it’s not always ideal. And you know what? Although that’s true it really depends on your background and we’ll get to background I think that’s coming up next is your background.

Scott: Natural light creates a lot of shadows so it’s not always ideal. Depending on where your natural light is coming from, this is why I always say, you can’t see my hand there but wherever the window is, if you’re light is falling on your face from the window like this and it’s falling on your face almost directly from behind the camera and you can see there’s no harsh shadows on our faces right now but you know if I was to move the camera I don’t know if I can do this here but, it’s a pretty soft light today so it’s actually not too bad but you can see you’re starting to see some harsher shadows in here as well.

Angela: And hot spots on the other side.

Scott: Yeah, now I gotta fix the camera. So yeah, the soft light, it’s hard to get sometimes. But if you find that spot in the house that make that your spot that’s near a window. It really is, as far as zero budget, it’s the best way to get very balanced lighting. Both Angela’s and my face right now the lighting is actually pretty balanced. You can see some shadow under the chin which is good. Maybe a little bit of a nose shadow.

Angela: Shadow under my chin is good. It’s better that it lit up.

Scott: Yeah.

Angela: I have a chin complex.

Scott: I’m just turning on the overhead light. Doesn’t really make too much of a difference.

Angela: It does. It did to me a little.

Scott: Did it?

Angela: Yeah.

Scott: Okay.

Angela: Yeah.

Scott: All right so let’s move on.

Angela: Okay, background. You can set up a background you can buy a backdrop, those can all cost money. So what can you do? Is you can just have a plain wall or a wall with a photo to break up the plainness. Which is what, again we’re not in our studio today. We’re kind of doing the zero dollar budget. We’re in our home office. And that’s a door there. That’s a door. That’s why it’s so bright.

Scott: And the light switch behind me.

Angela: And a light switch. It’s not perfect. But plain is better than busy. Now if you have a really nice living room with a really nice window that give light, you can use that. I actually watched a video by Sarah Clark and her background was beautiful and I believe it was just her home space. So if you have great décor and great home space with good lighting, with a good window, you can use that too. But sometimes it’s hard because you’ve got family, pets, people, things happening in that space. Sometimes you can’t film there. So just find a quiet room with a plain wall, hang your picture on it or not. And that is your background.

Scott: Because the most important thing in your videos, Angela.

Angela: Is you. Is you and the content and the value you’re giving to your viewers. Right?

Scott: Yeah, you don’t need to hire an actor. You don’t need a voiceover person. You don’t need someone to design some visual effects or motion graphics. This costs you no money. But it has the most power and we’re not going to go into that today. If you’ve watched any of our videos before, you on camera face to face looking into the camera is the best way to be doing your videos and it does cost you no money. It does take some time to get better at being on camera but as far as zero dollars go it’s cheap marketing and effective marketing. Extremely effective marketing.

Angela: Yeah, so I think when you’re thinking about being on camera think about the image you want to portray to your viewers but still be authentic, still be yourself. If your normal everyday kind of networking look is has your hair and makeup done and your dressed a certain way then do that on camera. If you want to dress up a little bit then that’s fine. If you are a trades person, let’s say you build decks for a living, it’s okay to be outside in overalls or a t-shirt with a tool belt. That’s okay. Just be yourself. Represent yourself the way you want people to see you and always give value. Give value in your videos. Don’t always be selling, telling people how great you are, how great your product is, how great your service is. Give value.

Angela: And but for mentioning the fact that we have expensive equipment ’cause we do video production, we rarely mention what we do. We don’t spend time on your videos pitching our membership site or talking about how to become a client. We really give value. Think about that in your videos too. You, the image you want to represent and the content that you want to give that’s going to help make someone’s life better.

Angela: So, those are zero dollars to have a complete video studio that you can start using to get more viewers, get more followers, get some traction, more exposure for your business. And I hope that helped you today. If you have any questions on the replay, go ahead and post them and we’ll answer them.

Scott: All right. Thanks for joining us today and we guess we’ll see you next week at 10:00 o’clock.