Charismatic or Creepy??? This one element you may not have considered for your DIY video marketing.


Let’s talk about lighting for a minute.

I’m not going to get into some of the complicated or expensive or artificial lighting for your video marketing. I actually want to talk about the most economical, easiest way to light your marketing videos for social media when you’re filming with your smart phone and that is using the natural light coming through your window.

But here’s a quick tip to make sure you’re getting a soft glow of light through that window – get out of the direct sun and just use that light that’s coming in to keep the light on your face.

Don’t shoot with your back to the window.

This will cause a terrible glare and depending on the camera or phone you’re using,  it can actually shadow your face.  If people can’t see your face to read your facial expressions, they may not connect with what you’re saying, or worse, they may not trust you.

After all, video done right is the best way to achieve the “know, like, trust” factor online.

One last quick tip, turn your overhead light off when that light’s spilling in from the window because the overhead light is going to mess with the natural light.

Without going into details, trust me, this could really mess with that natural light and may cause some weird shadows.  Here is a great (but long) article about colour temperature from Lights Film School if you want to read more about this!

If you still have obstacles that are preventing you from making marketing videos, Click this link to send us a message and let’s chat! let me know what your obstacle is and we’ll work through it together.

Video Power Up