In our first Facebook Live video together, Angela and I talk about Facebook Live and share some tips… and also announce our latest venture together, Video Power Up, which presents special live events that Blue Lizard Productions will be hosting, and we’ll be sharing plenty of video marketing tips for small business owners on this website.
ANGELA: Hey, everybody. It’s Ange here from Blue Lizard Productions.
SCOTT: And Scott Clevely as well.
ANGELA: Don’t leave me hanging like that.
SCOTT: We’re doing a Facebook Live video together today, which is new for the both of us. It’s a bit of an experiment. Ange has done some Facebook Live videos herself on her own, and I’ve done some experimenting as well. But we’re here to talk about Facebook Live with all of you today, with our new format of doing Facebook Live videos together.
ANGELA: Yeah. I think Facebook Live is a really interesting video medium to use for marketing. I have my own thoughts and opinions that I’m going to share today, and they are just that. I’m not the expert at Facebook Live, but I do a lot of social media scrolling, as my thumbs will tell you. And I definitely know what I like and what I don’t like, so I’m also interested to hear feedback, what people like – not what we like to do, but what we like to consume, the type of Facebook Live videos we like to watch.
So I’m going to talk a bit about that today, as well as I’ve got some tips that I’m going to share. You and I are just going to chat about it, right? Because we differ in opinions on some things sometimes, like couples do.
SCOTT: Yes. This is a new format for us. Ange and I quite often have conversations back and forth about what’s right, what’s wrong, what works, what doesn’t work. Ange has been doing her own thing with the Pop-Up Video Studio and the “Why” videos, and I was doing my online training course.
We both got together one day and we had this conversation about “we should really be working together because what we both have collectively can help all of you so much better.” So we’re going to put our heads together, and I think the value we can bring you will be a lot greater with the two of us working together.
So this is going to be a regular thing for us now. We’re going to do a Facebook Live video every week. We don’t know the best time, so let me know if this works well for you guys, around 9:15 on Tuesday mornings. We’re going to make this a regular thing where we can answer your video marketing questions.
Yeah, I don’t know, do you want to…
ANGELA: First I want to talk about why I picked 9:15, because I looked at my Facebook page, I looked at the Insights and Analytics, and the majority of my viewers are actually on between 8:30 a.m. and 10 p.m. At 8:30 a.m., people start to come on – which I was actually really surprised about – and it plateaus through the whole day.
That stat was really interesting for me because I don’t know if it’s right. I don’t know if the majority of my viewers are on between 8:30 and 10 p.m., if I just pick a time. So I thought 9:15 was a safe time. Most of my friends with kids, they’re off to school or on the buses. People who are small business owners are at their desk, maybe ramping up for the day.
So I chose 9:15, but we are going to see how it goes. We’re going to try different times, and then we’re going to stick with one once we have a time. Because I think with Facebook Live, consistency is key.
SCOTT: It is. The one thing I wanted to say about Insights and Analytics, when you go into your Insights and your Analytics on your Facebook page, you can see when your audience is online. But what it doesn’t tell you is – as Ange says, by looking it says between 8:00 a.m. and 11:00 p.m. her target audience is online. That just means they’re online, which means they’re jumping in and they’re checking things and they’re getting out.
But are they focused? Do they have free time? Dot hey have 10 minutes to watch a Facebook Live video? I think that’s what we’re going to learn, because in my experience it’s around 2:00, 3:00, 3:30 in the afternoon. All of these people checking in on Facebook all day to make sure they’re not missing anything, when do they have time to actually consume your free information and your marketing tips or whatever?
I think it’s around 3 p.m., but we’re going to go with early morning and just test it out. Test and measure and see what works.
ANGELA: Yeah. Hi, Minerva, how are you? Glad you came on. I hope you have some value in listening to this, and feel free to jump in if you have an opinion that you’d like to share.
I want to get right into it. I want to talk about some tips and tricks that I feel I’ve learned but also that have worked for other people, because I did some research.
I think it’s important, first of all, consistency, like we said. We already kind of talked about that. If you’re going to do Facebook Live, don’t do it 30 times a day and don’t do it once a month. Have consistency, have a clear plan and path, what your value is going to be. Don’t just do live for the sake of doing live to generate – have a real, clear purpose.
But also tell people when you’re going to be broadcasting. Give them a heads up. And not only tell them when you’re broadcasting; I feel like you also should give that minute or two at the beginning without giving too much meat and potatoes, because people take some time to jump on.
If you start your Facebook Live and you get right into it, quite often, especially if your video is short – and we’ll talk about timing after – but if your video is short, by the time people come on, they’re getting a message saying that the Facebook Live video is over and that it’s going to be coming up soon.
So take a minute or two to let your videos come on, but engage them. I don’t like that thing – I don’t know if you guys ever see that, but people are just going… like that for two minutes. Not a big fan of that.
SCOTT: Yeah, waiting for people to log on. I actually think it is a good time to talk about length of the video. I’ve got all my points down here and you’re kind of touching on all of them really, really fast.
I do think it’s a good time to talk about length and what is the ideal length of the video. Many of you know that my online training course is the Video Star System, and the Video Star System is focused on approximately two-minute marketing videos where you provide a lot of free value and tips and establish yourself as an expert online with consistency, with a video each week.
Doing Facebook Live videos is quite different. The biggest difference is the length. These are very different marketing strategies, and they need to be treated differently. With those two-minute marketing videos, you get in, you introduce yourself, you give value and you get out. And they’re evergreen. You can replay them. You can put it on autopilot down the road where these videos get put out and you’re continuing to provide free value to people.
But with Facebook Live videos, yeah, you really do need to hit at least that 10-minute mark with your videos to give your target audience an opportunity to log on. Minerva this morning came on and she liked it and she made some comments. So there’s some people in her feed or in her network online that also know us, will see that, and will be like “Oh, Scott and Angela are live online,” and then they’re going to jump in as well.
So it’s really important. At least 10 minutes. Facebook originally said 20 minutes, and some people are still saying 20 minutes. But Facebook has recently updated that and they say the ideal length of time is at least 10 minutes and up to 4 hours. I am not going to be live online for 4 hours today. But that’s my two cents on how long your Facebook Live videos should be.
ANGELA: I think another important thing, though, about how long your Facebook video should be is the content that you’re giving. If you’re doing – how can I put this? It depends on the format and the content.
SCOTT: Well, we could talk about some of the different types of ideal Facebook Live videos.
ANGELA: Yeah, sure.
SCOTT: Do you want to go through those?
ANGELA: Yeah, I’ve got my list. Hot topics. Questions and answers. Breaking news. Interviews. Performances. I actually have someone I follow on Facebook who is a country guitar player. He’s the brother of a friend of mine, James Cameron, and I love watching his live performances. He sings and plays his guitar live. I could listen to that for a half an hour in the background, and I would be somewhat engaged.
So, sorry. Performances. Behind-the-scenes. You were talking about this today. If you’re a caterer or an event planner, behind-the-scenes, you can really show people how things work. Demonstrations, demos, products. That’s a little on the salesy end, but still, demos of products – how they work, how they don’t work…
SCOTT: And also products and services announcements. If you have a new product or service coming out there, or I know Minerva does – I don’t know if you call them retreats; sorry, Minerva – but if you do retreats and you’re announcing that, Facebook Live is a great way to do that. So announcing new products and services. And we’re going to do a little announcement at the end of today about something that we’re offering that you might be interested in. But yeah, announcing products and services. Also events. If it’s a public speaking event and you might see –
ANGELA: Minerva says yes, retreats. You got it right.
SCOTT: Live events. If you’re speaking at an event and you’ve got some help, there’s no reason that you can’t set up your camera with a tripod and broadcast part of your speaking engagement live. If it’s a 12-minute gig, perfect. If it’s a 12-minute speaking thing – I’m surprised more Mo… Momonday people haven’t done it.
ANGELA: They’re not allowed.
SCOTT: Oh, they’re not allowed to. That’s too bad. But for the people who couldn’t be at the event where you’re speaking, Facebook Live would be great for that. Got another one there?
ANGELA: Interviews. I think interviews is interesting. If you are an expert in your field, you can collaborate with another expert and the two of you can do Facebook Live videos together, kind of like we’re doing today.
Our businesses, really we’re separate, even though I was helping you and you were helping me. You’ve got a completely different set of ideas and data than I have because you work very differently than me. I’m very – not emotional, like emotional, but emotion drives me. What feels right drives me, where you’re very data-driven. So collaborating with an interview.
SCOTT: Yeah, the nice thing about doing interviews, too – if you provide a certain product or service, like if it’s health and wellness, to have someone in who is more specialized in say diet or nutrition, and how does that relate to – well, you were talking, can I tell them about Crystal?
SCOTT: We have a makeup artist that we work with, and she probably doesn’t even know this; she actually might find out after watching this video.
ANGELA: We just talked about it on the way here.
SCOTT: Yeah, we just talked about it on the way here. But a great idea for another Facebook Live video is Ange is going to do an interview with Crystal Cox, who is a makeup artist who’s done a lot of work with us when we used to produce a lot of corporate videos. So for Ange to do an interview not just about makeup application – which I know nothing about – but how that applies to video, and should it be different, should it be the same, do you want to go with a glam look, do you not – anyway, doing interviews is a great way to get some great content out there that’s of value to your target audience.
Just because we’re talking about Facebook Live and length, we are running probably at – what is that, 13 minutes, 14 minutes? It probably says somewhere, doesn’t it? It should.
ANGELA: Yeah, I’m not sure. You know what, though? I don’t want to overlook some things. We talked about telling people when you’re broadcasting ahead.
Also, asking people to make sure that their notifications are on when you go live. I have a couple of people who I hate missing when they go live. I hate missing when they go live, so I’ve got notifications on.
So hey, if you’re here today, turn your notification on and you are going to get notified when we go live. And when we go live, we are going to give you valuable tips and tricks you can use to boost your video marketing. Even if it’s just one thing you’ll have learned, hopefully it’ll be more than one, but that’s what we’re here for. We’re here to share our expertise.
I’m going to go through some of my things. Making sure you’ve got a good connection. Actually, you brought up something yesterday; our friend Sarah from London didn’t have a good connection. She was out in the mountains in BC and she wanted to go live, and she couldn’t. What I really love about that – and this isn’t really about Facebook Live, but it kind of is – make sure you have a good connection, because it’s really important to have that clear, crisp video screen.
But if you don’t, there’s nothing wrong with not going live and posting your video later, which is exactly what Sarah did. Just to give you a quick background, Sarah was up on a mountaintop in BC and she was just reflecting on things. If she wouldn’t have done that video, if she would’ve waited till she had a good connection to go live, she would’ve missed a really key important moment. So instead of not going live, she filmed her video and then posted it when she had data.
It brings me to my point: make sure you’ve got a strong connection, but don’t let that stop you from doing video; just let it stop you from doing live video.
Making sure you have a description. Tell people what you’re talking about.
SCOTT: Yeah, making sure you have a description. I haven’t done a lot of Facebook Live videos; I’m challenging myself, I’m going to do a lot more of these, hopefully with Ange. But the videos that I have done up to this point, it’s always stressful right up to the point where I’m hitting “live” because I haven’t given myself enough time to prepare, to make sure I’ve got a strong connection, make sure if there is lighting, is the lighting balanced, and have I made my notes.
So I think getting prepared, making sure you get a strong signal, but giving yourself some time to get ready. Don’t go out there and just wing it. Make some notes. Even though it’s very loose and freeform Facebook Live, unlike the two-minute marketing videos which are very structured, it doesn’t mean you shouldn’t have a plan and know what you’re going to talk about.
And think about things like a call to action at the end of the video. What do you want people to do? Do you want them to ask questions? Whatever the call to action is. Think about that stuff in advance.
I know we’re trying to get all our little points in; there’s lots to share with you guys.
The other thing, too, is use your video afterwards. For instance, right now we’ve been going between two or three live viewers during this, but live replays actually get replayed a lot – even more so than prerecorded videos because even though it’s not a live event, people still feel really engaged because it was a live video, and they can watch it later.
Got anything else?
ANGELA: Yeah, I do. An interesting stat that I learned today was about completion. When you watch your stats later and you’re like “ugh, only like 6% of the people watched it till the end,” anything between 5% and 25% of watching a complete live video is amazing. It’s really good. So if you’re doing your live videos and you’re seeing 5%, 6%, 7%, 10% watching it until the very end, that’s success. Don’t think that is a failed attempt.
In fact, no live video ever is a failed attempt if you just follow some of the simple things that we talked about today.
But I thought it was interesting because you always want everybody watching till the very end, and it’s just not realistic. People fall off and people come in late. So for people to watch 100% of your video, if you’ve got 5% of them, that’s amazing.
Now, we touched on content a little bit, and time, like how it needs to be 10 minutes-ish, 10 minutes, 15 minutes. Try not to go for 90 minutes unless you’re performing a live concert. But also, I just want to reiterate – you already said this, but knowing when to stop.
SCOTT: No, I don’t think I said that, but we talked about that this morning. There’s a lot of people doing Facebook Live videos, and something that I always find interesting is you see when you’re watching some of these Facebook Lives, the natural moment that someone should’ve wrapped things up, but they just went a little longer because there’s people watching and they felt they needed to keep engaging. But if you’re not providing valuable content, there is a natural point – see, my lighting, it’s getting really bright outside. Distractions.
But yeah, knowing when to wrap up your live video. We’ve almost exhausted this topic, I think, to the point where we’re almost at a natural wrap-up point. But you’ll know when it is. But if you’ve got people in the room and they’re engaged, like if we had 10 people and people were asking questions and we were answering questions, if you’re engaged with these people, stay on. Yeah, absolutely, stay on. But as soon as it starts to feel a little bit awkward, absolutely just wrap it up and tell them that you’ll see them next week.
I just want to talk about the call to action. With all my videos, I think it’s really important that every video has a purpose. You’ve got to know what that purpose is. I’ve been struggling between what are the two calls to action that I would like to do for this video. I’m going to share them both with you, even though you should probably just have one.
The first for me is these videos are something Ange and I are going to do weekly, and I want to know from you guys, what are your questions about video marketing, how it relates to social media, whether it’s Facebook, Twitter, whatever. Video marketing for small businesses. Ask us your questions, and we’re going to base our weekly Facebook Live videos around your questions because we actually really do want to help you guys. We know how powerful video can be, and we want to really help you and your business and answer your questions.
SCOTT: You want to tell them about the other call to action?
ANGELA: I can.
SCOTT: Okay, go for it.
ANGELA: Some really cool news. Scott mentioned earlier how we have our separate businesses and we had this conversation and a lightbulb went off, like why aren’t we really collaborating on everything that we do?
So we are going to do not Facebook Live, but in-person live, where I can touch you and feel you – not that I will touch and feel you – but real, live seminars. They are for free. They’re 90-minute seminars; they’re packed full of information that you can use to either start video marketing or step up your video marketing, maybe understand your video marketing better.
Minerva’s laughing, I think, at my joke about touching and feeling.
So we are going to be starting this. Our first live, in-person seminar is at the Cambridge Chamber this Thursday. Next week we are in Kitchener. The week after we are in Guelph, and then we head to the London area in July.
SCOTT: Yeah. Again, it’s another thing that we’re testing and measuring. We’re trying to find better ways that we can help people. I actually wasn’t getting the results that I wanted from my online training course, where people weren’t as engaged with the program. Some people had a lot of success with it, but just as many weren’t.
I know that a live interaction, face-to-face, in a room where Angela and I can work with people closely – small group of people, less than 30 – and really work with them on teaching them how to use video marketing, especially on Facebook, to grow their businesses.
What I wanted to say was we’re going to be doing it all across, eventually, South-Western Ontario.
ANGELA: Yes, we will come to Toronto, Minerva.
SCOTT: Yeah, we’re going to go to Toronto, and we have plans to head out to Vancouver at some point as well. We’re just going to keep growing it.
But to get all dates, if you go to videopowerup.com, that’s going to be the events, where Blue Lizard puts on events. We have a series of different events that we’re going to do. But go to videopowerup.com, and I’ll share that link in this after. Check out our events. If there’s one near you, or if there isn’t one near you and you want one to be near you, just send us a message and we’ll set one up there.
ANGELA: Yeah. Send us your questions. For those of you who are not watching this live, still put in your questions because we’ll either answer them or we will create our live video next week about your question, perhaps. Just tell us what we can do to help you launch or make your video marketing more successful. Just let us know and we will answer. That’s what we’re here for.
So that’s it. That is our wrap point. We’re not going to keep going on and on, are we?
SCOTT: No, we’re not. I think we’ve reached our natural wrap point, and I think we almost know where that is. We’re going to get better at this. Like I say with all video, the more you do it, the more mistakes you make, the better you’re going to get. So just start doing video.
Anyway, that’s us wrapping up today. Thanks so much for tuning in. Minerva, you’re one of our biggest fans. Thanks for sticking with us this whole show, and we’ll see you next week, Tuesday. Let us know about the time, too. Does Tuesdays at 9:15 work for you guys, or is there a better time?
All right. Bye.
ANGELA: Take care, everyone.