How To Light Your Smartphone Marketing Videos, Easy and Economical

In this video I show you the easiest and most economical way to light your smartphone marketing videos.

This is the easiest and most economical way to light your smartphone marketing videos.

Posted by Scott Clevely on Tuesday, February 28, 2017

Transcript

Hey Scott Clevely here with another tip on producing marketing videos with your smartphone, and today we’re talking about lighting, and what is the easiest most economical way to light your videos, and the answer is without a doubt using natural lighting.

What you want to do is get yourself in front of the window, and just let the natural light fall on your face ,and you don’t want to point the camera at the window because as you can see it creates a… It’s not as flattering of a light.  My face is in darkness and the camera’s trying to figure out what’s the best way to light the shot.

I’m in my office today and I’ve got a nice bank of windows that let in a lot of natural light, so it’s a great place to shoot videos.  i think i’m gonna keep shooting my videos here from now on.

And also it’s an overcast day, and that’s the right soft light that you want when it’s really bright and sunny.  What we want to do is get out of the direct sunlight.

When I'm at my office during the day, sometime that light's coming in direct and you don't want that either.  You want to be outside of direct light and getting that soft bounced light on your face.

There's lots of other alternatives out there with artificial lighting, and you can spend a lot of money getting some lighting, and there's some cheaper alternatives, like an LED reading light, but they cast harsh and dark shadows on your face.  Sometimes the colour doesn't look right and the background is often very dark.

If you want to shoot at night, well yeah, then you got to use artificial lighting, but my suggestion would be just to shoot your videos during the day, we got a nice natural soft light out there anyway.

That's my tip for today on producing marketing videos with your smartphone.  Hope you like this video.  If you did, give it a thumbs up, share this video and you have any questions at all about lighting videos using your smartphone, comment in the box below and I'll get back to you as soon as I can.