"Okay. I am back. It's Tuesday morning, 10:00 and I'm doing Facebook Live on my own this week. Ange did Facebook Live last week on her own. I'm a little tired. I got in last night at probably about 2:30 in the morning. Got back from a trip to the West Coast Trail. I'm a little out of practice, and a little tired, but I've got some stuff I want to share with you today.
First thing I want to talk about is Facebook Live. Ange and I talk a lot about some tips for helping you with your Facebook Lives and a couple of things I wanted to share with you today that we've covered before, but I think it's really important with what I'm going to share with you today. The first is that it's really important to be yourself. Not try and present yourself as someone that you're not and show your authentic self and show that interesting self that is you or maybe the quirky you. But, you know, you have to give some value as well. You need to know who your target audience is. So, I'm going to do some story telling today. Story telling is also another great way to do Facebook Live, because it keeps people really engaged. If you're going to do some storytelling or some entertaining or whatever, make sure that there's some value there for your target audience.
What I wanted to talk about today was my trip to the West Coast Trail and how that relates to business, and a little bit about my backstory. I've been doing back country tripping for a long time, as far as I can remember, like 13 years old, 16 years old I was going on my own with some friends and I've been doing it ever since then. Did the Inca Trail down in Peru, and did the La Cloche Silhouette Trail on my own, solo trip for seven days. So, I've done a lot of these trips, so I got a lot of pride there. I'm very proud of those back country trips that I do.
But, one of the bucket list trips that I had was the West Coast Trail, which is on Vancouver Island, and it's a very challenging trail. Technically a very challenging trail and also potentially very dangerous. But it was on my bucket list, and anyways, so last week I went out there. That's why I wasn't doing a Facebook Live with Ange last week and it was an amazing trip. The stuff that I saw, the animals that I saw, like sea lions, whales, there's just a bear hanging out at camp. It was a really challenging trip. A lot of ladders up. I did some training, so I was in pretty good shape. I probably should have done some more training.
But, what I wanted to get to is that, something that was really interesting that happened was near the end of the trip, so it was the second to last day, and I'm out on the trail and some very dangerous areas. Logs, damp logs that you've got to walk across and you could potentially fall off and hurt yourself. I'm very proud of being the safe guy. I'm the guy that's at the back of the group typically making sure everyone's okay. If it's slippery, making sure everyone's aware and not to rush things. What happens? I slip. I slipped with my left leg off a log and then caught it on the ground. I had a hiking pole and my hiking pole snapped and I sprained my ankle. Actually, I thought I'd broken my leg at first and one of the problems with the West Coast Trail is you're pretty remote. It's very difficult to get someone out of there. To evacuate someone should there be a really bad injury and it happens actually quite often. I thought that's what happened to me, but what had happened, is I'd sprained by ankle really bad and I'd almost fallen off the log on the other side. So, it could have potentially been a lot worse and I still had three kilometers of hiking to get to my camp that night and had to do that on a sprained ankle.
This is where I think how this relates to business is that sometimes we're so resistant to ask for help sometimes. The first thing that happened, there was one person in front of me and they came running back and said, "Are you okay? Is there anything I can do?" You know, "I'm fine. I'm fine." And my backpack's like trying to pull me off the log in one direction so I had to try and get the weight back up. But I tried to do it all on my own and then got back up on my feet and hobbled all the way, three kilometers to camp. And it's not just regular trails, like, it's steep inclines and more logs and I was putting myself at risk of creating a worse injury or falling again and injuring something else.
So, I got to camp and then there's all the other hikers that we were with that were very concerned. I still had the following day another six kilometers of hiking to get myself out of where I was with a sprained ankle and a full pack. I started the morning early, I didn't want to hold everyone up, so I packed up my camp real early and got everything together, and I think there was three ladders to get out of camp. Like three ladders straight up. So, I started early and hiked up those ladders and then got to the top and trying to hike up this hill all on my own. Then, finally the group that was coming up behind me had come up, and the first one had offered to carry my pack for a bit, Derek, a good friend of mine, Derek.
So, he offered to carry my pack and I'm like, "No, no. It's okay. I can do it." And again, my pride, wanting to be that guy that, "Oh, I can do it all on my own, and I don't need anyone's help even though I'm injured." But, eventually I did give in, because it was very difficult to hike with that pack, so I did give in. Then someone else had helped out as well and there was other things I needed to do, like get water, I mean, you need to get water. It's very difficult to walk down a rocky beach, so, asking for help wasn't easy, but eventually I had to ask for help.
This is where the lesson is for us as small business owners is that we're sometimes we're so resistant and so proud of ourselves about the business that we built that we're very resistant to ask for help. Sometimes you have to do it if you want to move forward. And this is something I just read last night, too, is that people enjoy helping you. People don't help you because sometimes they want something in return. A lot of people just help you because they want to help you. It actually makes them feel good. So, when you actually need help from someone and they're offering help to you and you deny that, you're denying them that feeling of feeling good or feeling helpful.
Anyway, so, it was a six kilometer hike out with a sprained ankle and what ended up happening was there was, I'd say about five other hikers, one, James, is a good friend of mine as well, stayed with me the whole time to make sure I didn't get injured even more. But, everyone that was in front of me, the whole group that we'd been hiking with for the past five days, all chipped in and helped carry my pack forward, and they would drop a pack and then there was even two other strangers on the trail that even helped and picked up a pack just so I could get out. It was the last day of the hike, so I had six kilometers to go on a sprained ankle and everyone helped carry my pack out.
So, that's what I learned and I think that can really apply to our business as well. Like sometimes we're not honest with ourselves. Say that we've got a lot of paper work or accounting problems or debt problems or marketing problems, and sometimes we're, "Well, I can figure this out on my own. I can read a book. I can do this or whatever." We're so resistant to ask for help and accept help from other people. And I think we need to be more open to that. I'm definitely going to be more open to that after this experience. It was a bit of a humbling experience. I mean, I was prepared. I thought I had everything figured out and I'd done my training. I had strong ankles and then the unexpected happened and people came to my aid and helped me. At first, I was resistant but in the end I accepted their help and it ended up creating a really great bonding experience for everyone on the trip.
I know there's a couple people who just joined in here. I was just ... you probably heard my story about accepting help, but the other thing I wanted to share about some Facebook Live tips was just being open, honest and who you are, so I'm sharing this story with you. It's important I think for me to share video tips, because that's the core of what I do, but I also know who my target audience is and that's small business owners, and I think this lesson is important. That we need to be willing to accept help and if we have a weakness or we're struggling at something, just to be open to accept that help or go out and ask for that help. Anyway, that's a bit of my storytelling today. I mean, there's so many great stories from that trip. It's an amazing trail. Extremely difficult. I'm glad it was on my bucket list, now it's off. I'm glad it's off, because it was very, very challenging, but what amazing, beautiful coastline and lots of wildlife. It was absolutely incredible.
Anyway, I don't know who's online right now, but if you have any question at all about the West Coast Trail or my experience or any video marketing questions at all, feel free to ask me. If that's it, I'm going to wrap it up. It's been ... I really need to get some sleep. I only had a couple hours of sleep last night, so I'm going to wrap this up. I hope that you were able to take a nugget of information from that. Don't be afraid to ask for help when you need it and we'll see you all next week, or Thursday. I don't know who's video's coming out on Thursday, but there'll be a video out, two minute short video, out on Thursday, otherwise, we'll see you next week on the live video. Okay. I'll see you next time.