What’s stopping you from doing video?

Angela and Scott, were live on their Video Power Up Facebook Page, where they shared their perspective.

Transcription:

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Angela: Good morning. Let’s see here. Good morning. How is everyone today? I know what day it is. I always know it’s a Tuesday, and whereabouts in the month it is.

Scott: Yeah.

Angela: But today I absolutely know what day it is.

Scott: Yes.

Angela: It’s Tuesday, November 28th, and I know that because it’s our 11 year anniversary. Yay.

Scott: It is. It’s our anniversary. Absolutely.

Angela: We have big plans today.

Scott: Yeah, a whole lot of working.

Angela: Working like 16 hours, but that’s okay. We can celebrate later, but 11 years married. 13 years together.

Scott: Absolutely.

Angela: And you still love me.

Scott: It’s true. I do.

Angela: Today in our live video we’re actually going to be talking about some obstacles, so we reached out to those of you who have been to our free seminar and we’ve asked why you’re still not doing video, what your obstacles are, and I have a lot of really great answers, so we’re going to be going over those today.

Scott: That’s very cool.

Angela: Yeah. What else? Are you gonna talk about any new stuff today that you read?

Scott: Well, we’re always trying to keep on … We talk about this at our seminar all the time. We try and keep on top of everything that’s changing in the social media world, because it moves so fast, and we teach something at the seminar and then we get home, and I’m starting to do my research to try and keep on top of things, and I’m realizing all this new stuff has happened. We were on top of the LinkedIn thing with the native video with LinkedIn.

I’d like to know from you guys as well. It looks like everyone can now go live on YouTube on their YouTube channel using their smartphones, now. We discovered that, that was recently. I feel like YouTube kind of snuck that in there. I couldn’t find any big announcements online, unless I was just missing it, which is possible. Maybe not a huge tool for most of our people, going live on YouTube, but some people YouTube is big for them, so that’s good for them.

There’s another app by Facebook called … I’m going to forget what it’s called now.

Angela: Watch?

Scott: Nope.

Angela: No, not that?

Scott: Nope. Facebook Create, I think, and it’s a specific app for creating videos, live videos, and you can put countdown timers and everything on it, but it’s only for your personal profile, or if you have a page, but you need to be an individual. You can’t use it … Video Power Up, for us, is not an individual. It’s a company, so we can’t use that app, but I’m gonna keep my eye on it. I suspect that a lot of people are gonna get on Facebook and say, you know, “We want this, too, for our business page,” so we may see that change in the future.

Those are a couple things that I’m going to do a little bit more research on, and I’ll probably end up doing a video on that maybe even next week, because Angela’s away next week. I’m doing the live all on my own, so maybe I’ll do a little more digging on those two things and let you know about that on the live next week.

Angela: Yeah. For sure. Do you want to talk about some of the obstacles people are coming up?

Scott: Well, you’ve got your emails from everyone, so feel free to pick one, and I’ll give you my commentary on it.

Angela: Okay, so-

Scott: And if anyone’s, I know there’s a couple people watching right now, we’re gonna read through some of these obstacles that are stopping people from doing video, but feel free to comment and we’ll address your obstacle whatever way we can live, right now. Feel free to comment, but we’re gonna jump into some of the emails that we got over the weekend.

Angela: Yeah. I think I had a few people that said they just don’t know where to start. They just don’t know how to get started, and I think that’s really interesting, because a lesson my dad always taught me, it’s not the how to get started, it’s just to get started, and it’ll come. The nice thing about pre-recorded videos, we’re not talking about live right now, well, I’m not talking about a live video right now. I’m talking about a pre-recorded video. Those two minute nuggets of information that’s gonna help someone make their life better.

You don’t need anything to get started except for an idea. I mean, we teach all of these other things. You need to know who your target audience is so you know what language to speak, and you also know where to find them, so knowing who you’re talking to, and how you’re making their life better. Just knowing what that is, and talking about it for two minutes.

Of course, there’s a scripting process, right, but the nice thing about with pre-recorded video is you can just try it a couple times. Just film it, and figure out what you liked and what you didn’t like about what you said. There’s a process, so find your avatar, find your target audience, and then write the script, and the script should be point form, not read.

Scott: Yeah. I see where you’re going, but I think when someone’s asking that question, I think they’re just overwhelmed. I mean, we hear about video marking, and there’s why videos, and about me videos, and testimonial videos, and putting videos here and on my website, and I think there’s so many options, so many directions to go with video marketing that a lot of people just … I think I know what client you’re talking about in particular. A lot of people just end up throwing their hands in the air and, “I don’t know where to start. This is all too much, and this client’s calling, and I’ve got this fire to put out, and I’ve got this print ad going in,” and there’s just so many other things that the video marketing falls in the background.

It’s something that we’re working on, where we can really simplify it for people. I think what Angela’s saying is, and I agree with you, that if you’re overwhelmed with video and you don’t know where to start, absolutely the place to start is the shorter, pre-recorded videos. The testimonial videos, do those later. They will come, but get yourself in the routine of doing these short little, just little two minute tidbit videos that you can post on your social media channels, and that’s absolutely the way to start.

I don’t think we have enough time to cover today how to structure those, and what the theory is behind all that, but-

Angela: I was trying to do it really quickly-

Scott: I know-

Angela: But you’re right. It’s probably overwhelming, too.

Scott: But it really is as simple as just sharing a tip. Actually, it’s not that simple, but where do you start? To answer the question is where do you start? Absolutely start with a pre-recorded video where you can just share some valuable information with your target audience online. That’s absolutely where to start.

Angela: I think people overthink it. When we talk about scripting, I think people … We get nervous, too, sometimes. Even when we do our scripting we’ll write the script, we’ll read it, we might even film it, and then we’ll put the script away because at the end we know what we’re talking about, and we forget, as experts in our field, and you guys as experts in your field, you actually know what you’re talking about. You also know the problems your clients have because they’re telling you all the time. Like, all the time, so just find out what those problems are, listen to your clients, and fix them.

Scott: Yeah, and I think people do get hung up on the scripting as well, and this happened to Angela and I yesterday, and we ended up … It was a seven minute video. It was a sales [inaudible 00:06:54]. Nice set, thank you. We’re working on it. This is my corner of the room. My little set. I’ve got some fancy little stuff in the background. Anyway, yeah. That’s our set, but sometimes people get so caught up in the scripting process where they think they have to have something written down, and even we get caught up in it. That’s where I was going.

We did a sales video, or promotional video, which is another type of video, yesterday. It was a seven minute video, and it has a very distinct purpose. We know all these things, we do it for our clients, but we got caught up in the scripting process where it’s like, “I have to say this, and I have to mention this point. It has to go in this order,” and we’ve got the script sitting in front of us, and it was only when we put the script away and said, “We know what we’re talking about. We know the information we want to share with people,” and we were just reminding ourselves of our live videos. It needs to be more a conversation, like a one-on-one conversation with your target audience so that you can help them, and it was the moment when we put the script away and tried to have a conversation that we were able to do the video.

I think, too, not getting caught up in the scripting process. Sit down, know what you’re gonna talk about, write down some point form notes, but when you roll the camera just talk to your audience, and keep it short and tight. Absolutely, Patty. Yeah, and just be yourself, as well. I found that yesterday. I had an opening line. It was like, “I want to do this opening line,” but it just wasn’t me, and it wasn’t fitting, so we just sort of threw it out. We just sort of went in and had a conversation, and we’re finding that’s the best way to producing these types of videos.

Angela: Yeah. Another problem, and it’s more common for women than it is for men, as far as the feedback I received from these notes, but what should I wear? People are like, “How should I dress? What should I look like?” It’s interesting. I mean, there are some tidbits that I can share that will help. I know for women and men, those dark jewel tones are always really nice on camera. People are say, “Oh, black is slimming, and don’t wear white, it’s too bright, and don’t wear red.” Okay, so some of that is true. White can be too bright, red can be too bright, as well, but those darker jewel tones look really nice, like the darker blues, the emeralds, the rubies. Those colors can look really nice on camera.

As far as if you feel like you have an extra few pounds, don’t worry about those things. They don’t stop us from doing business, so they shouldn’t stop you from doing a video.

Scott: Right.

Angela: It doesn’t stop you from networking, right? My tip there is just embrace exactly who you are. It’s not that you have to think you’re perfect. Just embrace who you are. People will love you no matter what if you add value to their lives.

Scott: But not if you wear really crazy patterns.

Angela: Yeah. That’s true.

Scott: The question’s about wardrobe, right?

Angela: But wardrobe, and how to dress, and a couple people mentioned, “Oh, if I feel overweight, is there more slimming?” …

Scott: Oh, okay. It’s just a broad, if you want something about wardrobe, I think you mentioned the right things. Be yourself, wear clothes that are appropriate, but if we’re just to focus on wardrobe for a second, really, really busy patterns isn’t good. They’re great at other events, especially maybe at a networking event, but when you’re doing video if you have a really busy pattern, it is distracting. For whatever reason, it takes people out of it. I don’t know. It’s distracting. That’s my belief.

Angela: No, it’s true. Especially like splotchy patterns, like I know for men it’s like certain stripes, or certain patterns together up close.

Scott: Yeah, really tight [inaudible 00:10:17] … There’s some rules that no longer apply, but it gets complicated with the compression issues with video. If you’ve got a really tight herringbone pattern, sometimes that buzzes a bit. Obviously you don’t want to be wearing white on white, or black on black. You want to separate yourself from the background. I’m actually wearing gray on gray today, which probably wasn’t a very good choice, but it’s what I grabbed this morning.

That’s the other thing. Angela and I talk about this all the time. There’s rules, we’re gonna lay out some rules, but then feel free to break them if they make sense. The other thing, too, is it’s better to be doing video than not. If there’s some things that aren’t right, like gray on gray I probably shouldn’t have done this morning, but it’s better that I’m doing a video, as opposed to saying, “You know what? I wore gray today, and I have a gray background, so I’m just not going to do my video today.”

Angela: Yeah. Yeah.

Scott: That’s wardrobe, so you were talking about some of the other issues that-

Angela: People feel if they have an extra few pounds, how can they kind of shed those pounds on camera, and for me, I’m saying don’t worry about it. I think what’s really important there is wear clothes that fit. Right? Wear clothes that fit, because sometimes as we gain and lose weight … I’m gonna say … I think it’s true for men and women, to be honest. Our closet changes. Our closet changes, and it’s just wear clothes that fit. Don’t try to squeeze in something because it’s black and you think that’ll be slimming. If you have a few extra pounds, first of all just embrace who you are. Second of all, just wear clothes that fit you, and just be you.

Penny said it earlier. Just be you. Don’t worry about that. Don’t let that stop you. It doesn’t stop you from doing business. It doesn’t stop you from networking. It shouldn’t stop you from doing videos at all.

Scott: Nope. Absolutely.

Angela: I think that’s really important. I mean, I know if I had to criticize myself every time I watched a video I’d never do videos, right? Because I do. I feel like I have an extra few pounds, and sometimes I feel like I look squished, and I could criticize and stop, but I don’t.

Scott: Yep.

Angela: I think that’s really, really important just to kind of get over yourself, I guess.

Scott: All right. What else do you got there?

Angela: Okay. Hold on. Let me see. We’ve got some technical challenges, but they’re really specific, so I’m not going to go there.

Scott: Throw one at me. I can probably answer one quick.

Angela: No, because I don’t know what phone they have.

Scott: Okay.

Angela: Developing a good script, or talk to do so people will connect and relate. The next part’s kind of the same: creating a video that will have the viewer wanting more.

Scott: Yeah, so I’m not sure who that … That person’s probably not been to maybe one of our seminars. I think most of you that watch our lives probably know the answer to that question. You really need to speak to your target audience. What’s going to engage them and make them want to watch? Solving a pain point for them. What’s an obstacle they have, or what’s a pain point that they have, or how can you add value to that person’s life?

The example I use at the seminar all the time is if I was a chiropractor, if I started talking about, “Do you have lower back pain? I’m going to show you three things you can do today to eliminate it in the next three days.” If you’ve got lower back pain, you’re gonna watch the end of that video no matter what. Now, not everyone’s gonna want to watch that video, but everyone’s not my client. I’m a chiropractor. I’m looking for people who have … Actually, chiropractors probably believe that everyone is their client, but the point is that I’m focusing in on a pain point, or providing value to someone in two minutes, and that’s enough to engage the right people to get them to watch the video, to ask you questions, and I think that’s probably what they’re asking. Would you agree?

Angela: Yeah.

Scott: Yeah.

Angela: Yeah, and-

Scott: It’s just a two minute … Ours are a minute, now. Just over a minute, a minute 15.

Angela: Yeah.

Scott: And that’s a really good length, but I think that’s it. Trying to solve a problem for someone with a little quick tip, and just doing it very, very quickly.

Angela: Yep. I was speaking with someone recently, and they actually sell a product, so if we provide a service I find it easier to give those tidbits. For those of you who provide products, who are selling products, it might be a bit harder to say what value can you provide. Someone who maybe sells logoed coffee mugs, let’s say. Logoed coffee mugs. Let’s say you sell a logoed coffee mug, right? What is your client’s pain point?

Sometimes you have to go deeper. You have to say why is that two or three times before you get to the pain point that you solve.

Scott: I think that’s marketing. That’s the background, the foundational work that we talk so much about. If you do sell logoed apparel, or mugs, or whatever product that you’re selling, you still need to know what problem you’re solving for people. I mean, is it marking because you need new clients, or you need exposure in certain areas? I don’t know what that would be, but if you’ve gone into business you should know what problem you’re solving, and it’s not so much talking about the features of this mug, and it’s shellacked, and the colors are great. That’s obviously not the videos that you want to be doing, but addressing like having a logoed mug in your live videos that have a web address, what’s the benefit of that? I don’t know. Does that make sense?

Angela: Yeah, totally. Totally. If you sell a product, just ask why that product makes someone’s life better, how it’s gonna make someone’s life better. If you’re not really sure, just ask yourself that a couple of times, then when you get to the answer ask why or how that answer is the reason that is. Go deep if you’re having problems.

I think it comes back to what I said earlier. You’re actually the expert. You know what your clients need. Sometimes I think we’re just afraid to give our service for free in these videos, and don’t be, because these are little, short two minute videos that solve a little problem quickly, and if you, let’s say, charge for a service. To give them a little tidbit, you don’t charge for a minute and a half. You usually charge for a longer consultation … I’m sorry, we’ve got people coming by.

Scott: They probably can’t even hear them. They probably can’t even hear them.

Angela: I don’t know.

Scott: Let us know if you can hear those people talking in the background. We’re curious, because it’s our new office, and there is other offices in the building, and I’m curious if you can hear those people talking in the background. Anyway, we should wrap it up shortly. I don’t know, I know there’s still four or five people in the room right now. I say in the room like a chat room, but watching live right now, so if you have any questions ask, otherwise Angela’s gonna dig in here and find another one.

Yeah, Penny. You can hear them. Okay.

Angela: Yeah, interesting.

Scott: Yeah.

Angela: It is what it is. That’s the problem with life. That’s not the problem. I mean, it’s the beauty of live video. It is what it is.

Scott: [inaudible 00:17:14] says they can’t hear what they’re saying, but they can hear them.

Angela: Yeah, and now they’re gone.

Scott: Yeah, they are gone. They are gone.

Angela: I think people get caught up in the technicality of their video, and you really just need to be who you are and share your light with other people. I know that sounds a little woo woo, but we all have something that we can contribute as business owners to people. Whatever that is that you contribute, you need to share it, and these little one, one and a half, two minute video tidbits, if someone is spending every week watching your two minute videos because they don’t want to buy your service, they weren’t going to buy your service anyways, but you’re still helping them. What’s going to happen is when they’re ready, when they’re like, “I really need that. I really need someone to help me be healthier. I really need someone who understands I’ve gone through stuff and I need to be happier,” they’re gonna think of you.

They’re gonna think of you, and they’re gonna reach out, so don’t worry about kind of giving away too much in these tidbits. You’re an expert. You know what you know. You know how you can help. These short videos aren’t going to give everything away. They’re just short, and people will be attracted to you who, when they’re ready to buy, will buy with you.

Scott: Yeah, and to go back … Going back to the beginning I hear, “Where do you start?” Definitely starting with those short videos, but I think the other key things, as well, is consistency, and being consistent with those videos, or going for a certain stretch, anyway. Angela and I will do several weeks of two minute videos, and then we’ll take a break, and regroup, and come up with our next season or whatever, but I think consistency’s really important, as well. Don’t just do one video, because that will have no impact. It might for some people, but you definitely want to …

If you want to become known as the expert, or top of mind when someone’s looking for a training program, a personal training program, I saw Amanda’s on here, like if you are online every week and people are slowly consuming that video, you’re becoming an expert, and when someone is ready to make a buying decision, you are the one that’s top of mind. Consistency’s really important, not just in like a one-off video like, “I did a video and it didn’t work, or I did a video and then three weeks later I did another video, and then I did one the following day, and then I did another one the following day.” There’s no consistency to it. You’re not gonna get the same impact.

We recommend once per week.

Angela: Mm-hmm (affirmative).

Scott: You can do it once every two weeks, but it doesn’t matter. As long as you’re consistent with it, and I think that’s part of the key to getting started as well, because you won’t see results from one video.

Angela: Yeah.

Scott: It takes a long time. What Angela and I are doing now with our live videos and our short videos is very slow, and it’s organic, but we’re watching our followers grow, we’re watching our page likes grow, our email list grow, and it is slow and organic, and it does take time.

Angela: Yeah.

Scott: I think that’s a pretty big key takeaway as well.

Angela: Yeah, so Katie just says, “It takes just making the videos make it easier.” I absolutely agree. She’s on her 20 or 24th video, and the more you do the easier it gets, and she says she’s finally starting to feel like it’s her.

Scott: Yeah.

Angela: I totally get that, because I feel the same. Sometimes I feel like, “Oh, that video doesn’t feel like me,” but the more you do, the more you get into them, the more it does. I know Sandra’s here today, and Sandra’s great on camera. I don’t know how you feel about yourself, but I always feel like, because I know you very well, or we’ve knowing each other for a long time, I always feel like when I watch your videos they’re very you. It’s because you do them. It’s because you do them.

Sometimes we’re compelled to do a video, and those are the moments that I think we connect most with the people. Don’t overthink it. You know what you’re an expert at. Be consistent, and that will grow, because that was the other person, “How do I use my videos to actually grow followers?” That will grow organically, and of course don’t just put your video out there once on your website, or once on Facebook and expect the world from it. Keep putting it out there, repurpose it, put it on other platforms.

Scott: Get it on your blog. If you have a blog, embed your videos on your blog.

Angela: Yep. Put it on LinkedIn, put it on Twitter. If it’s less than 60 seconds, put it on Instagram. If it’s not, then don’t. That’s okay too, but repurpose them in other places, and that following will grow.

I hope that was helpful today, guys, and that’s it. I won’t see you guys next week.

Scott: Yeah, so Angela is working in Barbados with a client, and I’m not going. I have to stay here. I’ve got a lot of video production to do here, and hold down the fort, so yeah. Angela’s going to be away next week, and maybe she’ll do a live video in Barbados. That’s what she should do, I think, with maybe a big margarita in front of her.

Angela: Except next Tuesday at 10:00 am I’ll legit be working. We’re gonna be doing a-

Scott: Yeah, but you can do a live another time.

Angela: Oh, wait, no. We won’t be on Tuesday. Maybe I will.

Scott: Maybe you and Amanda can do a live video.

Angela: Maybe.

Scott: Anyway, we’re gonna wrap it up. Thank you guys so much for tuning in. I’m sure she will have fun, Penny, and I’ll see you next week at 10:00 am.

Angela: Take care everyone, and if you have any questions about video marketing, or if you’re having any challenges or obstacles, post it below and we’ll be sure to respond or do another video about it later. Take care.

Scott: Okay.