“What’s the buzz?”

The latest news and updates from the bleeding edge of social video marketing. We touch on a few hot topics today like Native LinkedIn Videos, Instagram Live, Vimeo Live, In-Stream Video Ads and adding Facebook Live Guests.

Transcription:

Scott: Okay. We're live, I think. We got a little notification that we have a weak signal, but I did test the internet, and it seemed to work fine. So we're going to go ahead and start our broadcast. Welcome back.

Angela: Yes.

Scott: Ange did her Facebook Live on her own two weeks ago, and I did mine last week. And last week, I was in pretty rough shape. I got in pretty late, and I had a sprained ankle, and yeah, it was in pretty rough shape. So I'm healing. I'm about 50% there. Feeling a lot better. I've got a little more energy now than I had last week.

But today, we're going to start doing something new called "What's the Buzz?" And Angela and I were talking this morning ... actually yesterday about, "What are we going to do the live broadcast on?" And we thought it'd be interesting, once a month, to collect a lot of what we're hearing online and what we're hearing from people in our community, our small business community. What are they talking about? What are their questions about? So Angela and I both ... we both picked a couple topics each, and we're going to go over those today.

Angela: Yeah, and so welcome, everyone who is on. This is ... yeah, the first time we have done this in two weeks, and before we start getting into that, I actually ... I want to acknowledge and honour what happened in the States. And I'm not going to dwell on it, because it's negative news, but it's reality. And I just want to say how fortunate and lucky I am to live in Canada, and I want to just show my gratitude for everyone who follows us and everyone who supports us and just shares some positive energy and love.

And I think it's really important ... it's funny, because with video, part of why we teach people how to do video is because we really want to get you to step into the spotlight. And in dark times, the best thing you can do is just let your light shine and step into the spotlight. And I just want to acknowledge that real quick today.

Scott: Okay.

Angela: That was kind of the spur of the moment.

Scott: It was, yeah.

Angela: I know it wasn't planned, but so I just want to show my gratitude of living in Canada and my gratitude to all of you who follow us. And just maybe take a quick second to recognize what happened and honor those who were affected by it.

Scott: No, that was a serious-

Angela: Yeah.

Scott: A couple people saying hi. Paula's in there. Amanda's in there. Hi, guys.

Angela: Hey, Paula.

Scott: Thanks for tuning in.

Angela: And hey, Amanda. How are you guys? So we're going to talk about some ... what the buzz is around social media, and some of this is new, and some of this isn't so new. But I think we want to chat about it, so I'm going to start.

Scott: Okay. But before you start-

Angela: Yeah?

Scott: I'm going to start. No. Before you start, the one thing I want to say is we're going to be talking about some new things, some cutting edge things, some features that Facebook has, Instagram has, Vimeo has. We're going to be features today. Hey, Ruby. The one thing everyone needs to know about when social media comes out with new features, they roll them out slowly. So some of these things we're going to be talking about today, you may have access to, or you've had access to them for a while.

So even if you jump on your phone and you're like, "Oh, I'm going to go figure out how to do that LinkedIn native video thing," and you don't have access to it, you might not. You might need to get the software update, or they haven't rolled it out to you yet. So the problem ... that's why I called it the bleeding edge of technology, is that the adoption rate of these things is sometimes very slow, and the platforms test things.

Like, Twitter's testing 240 characters. It's like, I don't understand why they would do that. And they're just testing it. They haven't made that decision, but those are just kind of some of the things that we're talking about anyway.

Angela: Yeah.

Scott: We've both picked three topics.

Angela: We did. Before we go, those of you who are on, if you find these Facebook Lives informative, interesting, I would love for you to click the share button. It's the bottom left hand side of your screen, and if you share that, then people will see that you're watching. And they may jump on and learn something, too. So feel free to click that share button, and now, I think we're going to get into it.

Scott: Sure.

Angela: So I get to add ... I get to start, right?

Scott: Yeah. Pick whatever one you want.

Angela: I'm going to start with what all the craze is right now, with Facebook Live adding a guest. And if you don't know what I'm talking about, you can actually add someone remotely. Scott and I always do this together, and I actually prefer this type of two person interview. But when you're not nearby or you can't be together, you can now add a guest to your Facebook Live so two of you are on the screen. I think everyone who's on today so far have seen that rollout, and some of you may have tested it. Originally, it was just with iPhones, right?

Scott: Yeah.

Angela: With Apple products.

Scott: They rolled it out with iPhone only, yeah.

Angela: They rolled it out, so some people had access to it, and some people noticed they didn't have access to it. Sometimes, it is actually ... you need to update your app, your Facebook app to get access to it. Now, we tested it. It works on iPhone and Android, but does it work on your personal page and your business page? So I would like to hear from anyone who's on today. Have you used it on your personal page? Does it work? Have you used it on your business page, and does it work?

Because I've used it on my personal page, and ... well, like personal profile is what I mean, and it works no problem. But I don't have that on my business page yet. I don't have access to it, and that doesn't necessarily mean I'm doing something wrong or that there's ... It may just not be rolled out, so-

Scott: Yeah, Paula's-

Angela: Paula's ... yeah, Paula's works on her personal. And have you tried it on your groups or business pages, and then does it work there? Yeah, Amanda says it doesn't work on her business page, and I'm sure that's rolling out. And who is iPhone? Who's Android? If you can just say iPhone, Android, or ... That would be interesting to know, because sometimes it's rolled out into one and not the other.

So adding a guest is new, and you'll see enhancements, and you'll see being able to do that on your business page. And we're going to play with that a little bit and share the results with you guys. Yep.

Scott: And then, one thing I'm just going to add to that is that there was a third party solution, as usually there is. And then, these platforms then steal those ideas and put it right in as part of their own application. And I think it's BeLive.tv. We haven't used it, but it does the side by side split screen, and you can do it on your business page or your personal page, as well. And I don't have much experience with it, but that seems to just be the sort of leading third party solution for that. So you can look into that if you want to.

But much like today, this is new for us, and there's a couple things that we've locked onto that seem to be really important to our target audience. And this feature is one of them, so I know Ange is probably going to spend more time researching this than me. But we're going to come up with a little mini-course on doing the shared guests live broadcast, because it's a great way for small businesses to raise their authority and bring in a complementary person and raise the ... what would you-

Angela: Exposure?

Scott: Exposure for both people. Like it's a really, really great way, and we haven't done enough of it yet. We need to start bringing guests in ourselves, whether they're sitting right beside us or we use BeLive or we find a way to use Facebook's native app to do interviews.

Angela: Yeah.

Scott: Okay. So now, I get to pick one?

Angela: Yeah, you get to pick one.

Scott: All right.

Angela: Yeah, from your list.

Scott: Hopefully we're going to get to ... we've got six things today, so I'm just going to pick the one that I think is the most interesting that can affect you guys, and that's LinkedIn. Now, LinkedIn ... some of you may not be using LinkedIn, but LinkedIn is very different from Facebook, because it's really more about business to business. Now, I know a lot of us small business owners ... we're using Facebook to reach our target audience on Facebook, and some of those people on Facebook have businesses. But if you want better exposure to directly market yourself to other businesses, LinkedIn is definitely the way to go.

So the way it's been in the past with video is you had to post a link, a YouTube link in order to put your marketing videos on LinkedIn. And we talk a lot about the importance of native video. When I say native video, hopefully most of you know what I mean. Native video is when you take your actual video and you actually upload or give the video right to either Facebook ... you can do it with Twitter, and you can do it with Instagram. Those were the ... and YouTube. Those were the main native video platforms. I mean, there's also Vimeo and Wistia and some of those other things, but they're not social media platforms.

But LinkedIn has just started. They've been rolling it out, again, for a while. Not everyone had access to it, but you can now. If you have a video on your phone that you recorded, a prerecorded video, you can now upload a native video right into LinkedIn, and that's big. This could actually turn around LinkedIn and really grow LinkedIn's base, because video is obviously so extremely powerful.

So watch out for that. You're going to see a lot more video on LinkedIn, but you can only do it from your smartphone. You can't do it from your desktop application. You can only ... there's a button when you go into LinkedIn and you hit the post button. There'll be a camera button. You click on that, and then you can upload your video that way. So native LinkedIn video might not sound like a big deal to you, but it's big. And if you've got ... if your target audience is on LinkedIn, you've got to start posting those marketing videos there.

Angela: Yeah.

Scott: Now, as far as live, they don't have live. Maybe one day, they will get live, but they're playing catch up, and I think they will ... they're going to get in the game, because LinkedIn is also massive. And if your target audience is there-

Angela: Yeah.

Scott: You need to be there.

Angela: Well, I think with LinkedIn, too, for those of us who use it, maybe, to scout for employees or whatever ... even for that purpose, to be able to have like video profiles and ... Because I know some people use LinkedIn for dating, for looking for professionals. I know. Well, I wouldn't. I don't, because I've got you. But I just think it's going to be huge for LinkedIn as a platform. But for business to business, we'll see. We'll see.

Scott: Yeah.

Angela: In stream video. Okay. So have you been watching a video or a ... well, a video on Facebook? I'm addicted to some junk news like TMZ and stuff like that, so a video comes out, or it's like a cooking recipe. And you're watching the video, and mid way through the video, you get interrupted with a video. Have you seen that? I want a thumbs up if you've seen that. I know I have, and you don't get served that as often as I do, and I think that's interesting.

Scott: But I don't watch junk videos like TMZ.

Angela: You don't, but so I know that it can be really annoying as a viewer. But as an advertiser, that is apparently becoming very powerful. So you've got 5 to 15 seconds of interruption. Your demographic is already picked based on the video they're already watching, so you're ... I don't mean it's already picked, but if your demographic fits within the demographic that the video is being shared with, it's actually a perfect way to be an advertiser.

So as annoying as it is to watch that when you're being interrupted watching another video, it's becoming a very powerful tool. And again, as things roll out more and more, you will have access to that. It's a little complicated. I'm not going to go into the how right now, because it would take a whole Facebook Live, if not two, to go into that.

But right now, if you advertise using four different ways ... so oh jeez, I don't even know what they are off the top of my head. But when you pick the type of ad you're doing, there's only four ads that will allow you to do in stream. And then, there's all of these rules surrounding how to do it, but stay tuned. And if you want more information on how to create a 5 to 15 second ... not to create it, but how to post a 5 to 15 second in stream ad ... and again, an in stream ad are those little ads that interrupt the video you're already watching. Then just put a note down here.

And once I get it tested and measured and figure it out in a way that's easy to share, I'll be sure to share that with you. But I thought it was an interesting ... I've been seeing it as a viewer. I've been seeing it for a couple of months now, but learning more as an advertiser how to monetize that, I think, will be really, really, really interesting. But it has to be a 5 to 15 second video.

Scott: Yep.

Angela: And the 5 second videos are the best, because people don't mind being interrupted for 5 seconds. They'll wait. They may not wait the 15, so I want to chat more about that one. But that one, to me, is one of the big, exciting ones.

Scott: Yep. And I've got ... if you haven't learned this about me yet, I've always got something to say about everything. So what I wanted to say about that is it's no different than what was happening in the past with television.

Angela: Yeah.

Scott: Everyone's got their Android boxes now, and they don't have to watch-

Angela: Commercials.

Scott: Commercials. But with this in stream advertising, you're forced to watch it. And the ... I read a stat this morning, because I was reading over Angela's shoulder when she was researching it. And it's ... 70% of the viewers who hit an in stream ad watched the whole in stream ad. That's huge. I mean, we're getting like, I think, 6%, which is actually pretty good. 6% of people watch our whole two minute marketing videos.

70% is huge, because you've got a captive audience. They're interested in the video. They stopped their video right before something happened, and they're playing the ad. And then, people are going to hang out and watch your video, because they want to see ... they want to get back to that other video, just like television commercials from decades prior.

Angela: Decades?

Scott: Well, it's starting to feel that way.

Angela: Jeez Louise.

Scott: Right? All right.

Angela: All right.

Scott: So my next topic is ... how are we doing for time here? So we might only get through four topics today, which is okay. So Instagram live or Vimeo live?

Angela: Why don't you just talk about Vimeo quickly? Because that one doesn't need a lot of time in it.

Scott: Yeah, so Vimeo live ... so Vimeo's announced that they're now doing live video. You might have seen this somewhere, and you're like, "Oh my God, I've got to get ... I've got to do something else live." Don't worry about ... I think, from my target audience, if you're my target audience, you probably don't need to worry about Vimeo live.

What Vimeo live is is it's a professional platform. So if you were doing a live event, like a live concert where there's a bunch of guests, you could charge an admission to people to actually watch the live stream. And you've got a production crew of like five cameras and five videographers and two sound techs and a lighting crew, and you're doing a really, really big event. You can then plug that into ... or plug Vimeo live into that and distribute a really high quality live broadcast of that event. Interviews, as well. But it really is for professional applications. It's not so much for small businesses.

Angela: Unless those small businesses are running paid for events and there's a budget, because I think with Vimeo live, it really ... you really have to hire a professional to assist you. It's not something that you would set your cell phone up and hit record.

Scott: No, yeah, you need-

Angela: And just have one wide shot.

Scott: Yeah.

Angela: It really is something for a more professional style application.

Scott: Yeah, and with pricing starting at $70 a month up to $1,000 a month ... and that's just for Vimeo live. On top of that, you need the production crew who knows how to connect all the hardware to get that working for you with an editor, and they can cut to different cameras. Anyway, Vimeo live ... it's big news in our industry, but for our target audience, small business owners, I can't really see it affecting you guys too much.

Angela: Yeah.

Scott: Do you want me to just jump into Instagram.

Angela: No, but boosting is really a quick one as well.

Scott: Okay.

Angela: I think we'll be able to get through everything.

Scott: Yeah, okay.

Angela: So you know how you can boost a post on your business page? I believe you have to have a group or business page to be able to boost a post. It can't be done on your personal page. But if you're on your business page and you want to boost a post, you were able to boost everything. Like, if you changed your phone number, you could boost that change. If you ...

There's actually ... they're taking boosting away in areas that it wasn't really working, right? In areas that there wasn't any interaction. Because the whole point of boosting a post is, well, for Facebook, to make more money and be accountable to its shareholder. But it's also so you can share whatever update you're giving to an audience, so it allows you to have a broader audience, have more people on that post.

But there's a certain number of posts that are going to be not boostable anymore. So if you see your boost button going away, that is why. And it's not affecting your videos.

Scott: No.

Angela: It's not affecting your two minute videos.

Scott: Yeah.

Angela: It's not going to be affecting most of your updates, like your-

Scott: What you're probably using boost for, it's going to remain, like regular posts, video posts ... all posts, you're still going to be able to boost those. But it was weird things, like if you had a video playlist, you could boost the video playlist. If you changed your company phone number, you could boost that. So I think they're just trying to streamline, because people were able to boost weird, weird things. So they're just kind of like stripping those.

Angela: Yeah.

Scott: And there's a list of them, but it's really not going to affect you. But yeah, that boost button will disappear on some of those posts.

Angela: Yeah, so if you see that button go away, it's not you. It's Facebook.

Scott: Yeah, video boosting is here to stay.

Angela: Yeah.

Scott: As far as I'm concerned.

Angela: Yeah. I just actually read a stat that 70% of the content is going to be video by 2020.

Scott: Yeah.

Angela: And 2020 is not that far away, jeez Louise.

Scott: The stats are really surprising. The other stat I read this morning, too, was since 2016, sponsored video posts are up 263% on Facebook. Like-

Angela: Crazy.

Scott: The video thing's not really slowing down. They're just finding a better way to get it distributed.

Angela: Yeah.

Scott: Anyway-

Angela: Yeah, we've got one more.

Scott: We're over time. I've got one more. I just wanted to talk about Instagram really, really quickly. Yasmin's on. Hey, Yasmin. Instagram. It's not big for our business ... or I say that, and maybe I'm being naïve. But I know for a lot of our target audience and our members is Instagram is huge. They've got a huge client base, a huge following on Instagram. And there's been a lot of talk about how to access those people with video. Obviously, it's 60 seconds for prerecorded video. If you want to get your message out, you've got to really tighten up that information, 60 seconds.

But I wanted to talk about was live video. Everyone's talking about live video. What's up with Instagram live? Okay, Paula. Take care. We'll see you soon.

Angela: Paula, I will see you there shortly.

Scott: Instagram live, and it's also very effective. If your target audience is on Instagram, yes, you should be going live in Instagram. But what you need to know is that when you go live on Instagram, it is ... is the word ephemeral? Is that the right word? It dies, basically. Once you do a live broadcast and you hit end, it is gone forever unless you share that story on Instagram, add it to your story, I think it is. Again, I'm not an Instagram pro. But then, it still only lives there for 24 hours. And then, after 24 hours, it's gone forever.

So some of that kind of goes against the grain of what we teach about getting your video out there and keeping that info so people can access it later. I guess it serves a real purpose, and it really is to compete directly with Snapchat. And then, I think they're still battling it out in the trenches, those two companies.

But so for us, I don't see Instagram being super powerful for driving our business marketing. But if you're ... we have a friend of ours who runs I Love Panama Hats, and I mean-

Angela: It's his number one-

Scott: It's his number one thing. Like, the members, followers ... he communicates with his followers that way. And he's doing video now, which is great. And they're great little videos about how they make these Panama hats. I love them.

Angela: Yeah.

Scott: But anyway, that's all I wanted to say about that. Just because they self destruct, those videos, doesn't mean you shouldn't be doing it, if your target audience is there. Anyway, what time you got?

Angela: I don't know.

Scott: Does it matter?

Angela: No.

Scott: No? Okay. So that's-

Angela: Thanks. Yeah.

Scott: Sorry, go ahead.

Angela: Thanks for joining us today. I just realized I have, like, sun cutting through my face.

Scott: I know, it's the ... yeah.

Angela: Yeah.

Scott: When it's really bright, it gets really hot in this room.

Angela: I think it's-

Scott: As some of you know, it's like a sauna in here.

Angela: Yeah, it is. I'm like losing weight as we speak, which isn't bad.

Scott: Yeah, but beautiful. I love this time of year. The weather's amazing.

Angela: Yeah.

Scott: I love this time of year. It's sort of that cool Christmas of the air. Christmas? No, crispness. Don't say Christmas. It's way too early to say Christmas.

Angela: Okay.

Scott: Someone posted something today about ... how many Fridays until Christmas?

Angela: I don't know. I don't want to even think about it.

Scott: Oh my goodness.

Angela: I'm halfway done with my Christmas shopping for the first time, like, ever by October.

Scott: Yes, that's good.

Angela: It's exciting.

Scott: Okay. Now I'm rambling. We talk about knowing when to sign off. Is it time to sign off?

Angela: It's time to sign off. Thanks so much for joining us. If you have any questions about what's being rolled out, if something's working for you or not working for you, just post it below, and we can help you through it. And as far as questions, same thing. If you have questions about something we didn't talk about today, post it below, and maybe we'll do our next Facebook Live using your question.

Scott: Absolutely. Okay.

Angela: Have a great day, everyone.

Scott: Okay. Bye-bye.

Angela: Take care.